Casa Roble is an eight-room rural hotel in Gredos. Booking took 18% of every reservation, winter was a desert and no foreign guest could find it. This is how the low season filled up.
“I want direct bookings and to reach foreign travellers. In winter nobody comes.”
Casa Roble ran from long weekend to long weekend. With no booking-enabled website, no English content and no campaigns beyond Madrid, three rooms closed every winter and the margin went to commissions.
casaroble.gredos 7:40 on a Tuesday in January. Nobody in the valley, coffee on the terrace and the mist rising. Winter in Gredos is this. Book direct with breakfast included.
#gredos #ruralhotel #winteringredos #casaroble
casaroble.gredos Breakfast does not come off a hotel tray: Candeleda cheese, valley honey and village bread. Julián brings it every morning at eight.
#ruralbreakfast #localproduce #gredos #casaroble
casaroble.gredos Wood-fired hot tub at -2 °C with snow on the peaks. It is the first thing guests from France and Germany ask about. Now it is on the website in their language.
#hottub #sierradegredos #ruralhotel #winterescape
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Beatriz restored her grandparents' house in 2016. This winter no room closed: a third of guests came from outside Spain and almost two in three booked without intermediaries.
Articles written for the European traveller's searches: what Gredos is, how to get there and what to do outside summer.
“We found the house googling ‘Gredos in winter’ from Lyon.”
Claire · France
“Booked direct and it was cheaper than Booking, breakfast included.”
Sergio · Madrid
“We came in August and the winter email convinced us to return in February.”
Anke · Germany
With a concrete low-season offer, a landing that explains it and two channels: email to past guests and local or country campaigns to people searching for that kind of break. Casa Roble went from 22% to 63% winter occupancy.
A website and content in the traveller's language plus geo campaigns in their home countries. A blog in English and French about the area ranks the property on Google before the traveller ever reaches Booking.
Guarantee the best price on your own site, always link to it from social and Google, and build a guest base by email. Casa Roble keeps Booking for discovery, but 64% of reservations now come in direct.
A multilingual site with direct booking, campaigns by country and email to your guests. No agency, no lock-in. This is how we work with hospitality and tourism.
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