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Cifra Asesores
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Case study · Professional services · 2026

Lots of messages,
very few clients

Cifra Asesores handles tax for 300 freelancers from Zaragoza. It received 40 contacts a month through the site and closed three: the rest wanted a free consultation or an impossible price. This is how lead quality changed.

4x Contact close rate
-58% Enquiries with no intent
2 Weekly posts, zero hours
Friendly tax advisor in her thirties explaining a tablet chart to a young freelancer across a light wooden desk — Cifra Asesores, Zaragoza

“People write to me but don't hire. I want to be seen as the expert, not the cheapest.”

Sara Cifra, founder · before we started
The challenge

Many contacts, little intent and no visible difference

Cifra's site competed on Google with online bookkeepers at €19 a month. The form accepted anything, nobody followed up with the undecided and on LinkedIn the firm looked like one among hundreds.

  • —An unfiltered form: 70% of contacts were a poor fit
  • —No nurturing: the undecided vanished after the first email
  • —No authority content: price as the only argument
Close-up of hands typing on a laptop next to a neat stack of invoices with paperclips — Cifra Asesores, Zaragoza
Close-up of a calculator — Cifra Asesores, Zaragoza
cifra.asesores Follow Message
218 posts 8.1K followers 190 following
Cifra Asesores · Tax and payroll for freelancers Quarters without surprises, explained in plain words. 300 freelancers in Zaragoza and online Work out your contribution in 2 minutes ↓ #freelancenosurprises
Freelance photographer at a kitchen table with a laptop and a shoebox of receipts — Cifra Asesores, Zaragoza
Quarter
Advisor recording a vertical explainer video on a phone at a standing desk — Cifra Asesores, Zaragoza
Contribution
Two advisors reviewing quarterly figures on a large monitor — Cifra Asesores, Zaragoza
Team
Close-up of hands typing on a laptop next to a neat stack of invoices with paperclips — Cifra Asesores, Zaragoza
Guides
Small business owner in a bakery apron reading a message on her phone with relief — Cifra Asesores, Zaragoza
Pricing
Posts Reels Tagged
Friendly tax advisor in her thirties explaining a tablet chart to a young freelancer across a light wooden desk — Cifra Asesores, Zaragoza
Freelance photographer at a kitchen table with a laptop and a shoebox of receipts — Cifra Asesores, Zaragoza
Advisor recording a vertical explainer video on a phone at a standing desk — Cifra Asesores, Zaragoza
Two advisors reviewing quarterly figures on a large monitor — Cifra Asesores, Zaragoza
Close-up of hands typing on a laptop next to a neat stack of invoices with paperclips — Cifra Asesores, Zaragoza
Small business owner in a bakery apron reading a message on her phone with relief — Cifra Asesores, Zaragoza
Advisory team of five in a bright meeting room laughing during a stand-up — Cifra Asesores, Zaragoza
Freelancer on a video call with an advisor — Cifra Asesores, Zaragoza
Modern office reception with a green wall of plants and a wooden counter — Cifra Asesores, Zaragoza

Posts that brought clients

LinkedIn and Instagram, one calendar
cifra.asesores
Freelance photographer at a kitchen table with a laptop and a shoebox of receipts — Cifra Asesores, Zaragoza
2,760 likes

cifra.asesores If you invoice under €1,000 a month, your freelancer contribution can drop to €200. Most people never claim it because nobody explained it. Here it is, step by step.

#freelancers #selfemployed #taxadvisor #zaragoza

cifra.asesores
Two advisors reviewing quarterly figures on a large monitor — Cifra Asesores, Zaragoza
1,920 likes

cifra.asesores 20 April is not a date: it is a queue at the door. If your advisor asks for your invoices on the 15th, that is not your advisor, that is your second job.

#quarterlytax #vatreturn #freelancenosurprises #cifraasesores

cifra.asesores
Advisory team of five in a bright meeting room laughing during a stand-up — Cifra Asesores, Zaragoza
2,310 likes

cifra.asesores Marta is a photographer and kept her invoices in a shoebox. Today she photographs the receipt and forgets about it. We prepare her quarter.

#onlineaccountant #invoices #freelance #taxforfreelancers

Carousel · Deductible expenses almost nobody deducts

3 slides · saves x14
Advisor recording a vertical explainer video on a phone at a standing desk — Cifra Asesores, Zaragoza 1/3
Hook — the question every freelancer asks in April.
Close-up of hands typing on a laptop next to a neat stack of invoices with paperclips — Cifra Asesores, Zaragoza 2/3
Problem — over-deducting out of fear or under-deducting out of ignorance.
Freelancer on a video call with an advisor — Cifra Asesores, Zaragoza 3/3
Close — the list of seven expenses and how to justify them.
What we did

Filter, nurture and prove authority

Freelance photographer at a kitchen table with a laptop and a shoebox of receipts — Cifra Asesores, Zaragoza

Forms that qualify

Three questions (activity, revenue, current setup) before contact. A poor fit gets a guide; a good fit gets an appointment.
Small business owner in a bakery apron reading a message on her phone with relief — Cifra Asesores, Zaragoza

Email automations

Welcome and follow-up sequence for the undecided: five emails with real cases and a reminder before the quarter.
Modern office reception with a green wall of plants and a wooden counter — Cifra Asesores, Zaragoza

SEO blog + GEO

Articles answering what freelancers ask Google and ChatGPT, with the firm cited as the source.

Each problem, its fix

From brief to result
Two advisors reviewing quarterly figures on a large monitor — Cifra Asesores, Zaragoza
Poor leads Audience segmentation Campaigns aimed at freelancers invoicing over €2,000 a month, not at people looking for free bookkeeping.
Advisory team of five in a bright meeting room laughing during a stand-up — Cifra Asesores, Zaragoza
Price as argument Authority content Two weekly posts on LinkedIn and Instagram explaining what other firms keep quiet.
Advisor recording a vertical explainer video on a phone at a standing desk — Cifra Asesores, Zaragoza
The undecided Automatic nurturing Anyone who does not hire at first receives value for six weeks; 22% come back.
Advisory team of five in a bright meeting room laughing during a stand-up — Cifra Asesores, Zaragoza
Freelancer on a video call with an advisor — Cifra Asesores, Zaragoza
Behind the firm

Five people, 300 freelancers
and a form that works for them

Sara founded Cifra in 2018, tired of seeing clients fined for avoidable mistakes. Today the firm closes one in three contacts, the team no longer answers free consultations and content goes out every week without anyone writing a line.

1 in 3Contacts who hire
22%Undecided recovered
Content that answers

The most-saved guides

Pieces that explain, without jargon, what freelancers ask Google and AI assistants before hiring an advisor.

01 — Freelancer contributions 2026: what you pay by what you invoice 02 — Which expenses you can deduct working from home 03 — Switching advisors mid-year: how and when
Small business owner in a bakery apron reading a message on her phone with relief — Cifra Asesores, Zaragoza
Clients

What they leave on Google

Modern office reception with a green wall of plants and a wooden counter — Cifra Asesores, Zaragoza

“Filled in the form, got the price and had everything migrated in two days.”

Marta · Photographer

“Their emails convinced me more than three meetings with other firms.”

Iván · Developer

“Asked the AI how to lower my contribution and it cited their article.”

Nerea · Designer
Frequently asked

What other advisory firms ask

Why do people write to me but never hire?

Because the form does not filter and the message attracts price-shoppers. A three-question qualifying form, audiences matched to the client who does hire and email nurturing for the undecided multiplied Cifra's close rate by four.

What content should an advisory firm publish to build trust?

Concrete answers to clients' real doubts: contributions, deductions, deadlines and frequent mistakes, explained without jargon. Published consistently on LinkedIn, Instagram and the blog, and optimised so Google and AI assistants cite it.

What marketing does a small advisory firm need?

Authority content, local SEO by city, a qualifying form and automatic email sequences. All on autopilot: at Cifra the team spends zero hours and the system publishes, filters and follows up.

Friendly tax advisor in her thirties explaining a tablet chart to a young freelancer across a light wooden desk — Cifra Asesores, Zaragoza
Run an advisory or consulting firm?

Contacts who hire, without losing billable hours

Qualifying forms, automatic nurturing and authority content on Google, LinkedIn and AI. No agency, no lock-in. This is how we work with professional services.

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