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Vega & Marín
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Case study · Professional services · 2026

The directories
were taking their clients

Vega & Marín is a firm of two partners and two associates specialising in employment and family law. They billed by the hour, had none to spare for marketing and ranked behind three directories on Google.

3x Qualified enquiries a month
#1 Google Maps · ‘employment lawyer Seville’
0 h Spent by the partners
Two lawyers — Vega & Marín, Sevilla

“I have no time for marketing. I post on LinkedIn and nothing happens. The directories take my clients.”

Lucía Vega, partner · before we started
The challenge

Real authority, zero visibility

Twenty years of cases won and no proof of it online. The website was a business card, LinkedIn was updated three times a year and the enquiries arriving through the site came from people who could not afford a firm.

  • No hours available for content: time is billed
  • LinkedIn with no calendar, no commercial angle, no consistency
  • Low-quality leads and directories outranking them on Google
Small legal team of four walking through a sunlit courtyard in Seville — Vega & Marín, Sevilla
Close-up of a fountain pen resting on a folded legal document — Vega & Marín, Sevilla
vegamarin.abogados Follow Message
142 posts 6.8K followers 233 following
Vega & Marín · Lawyers in Seville Employment and family law, explained so it makes sense. Dismissals, custody, divorce · Seville and online First consultation by appointment ↓ #plainlaw
Lawyer explaining a point to a worried couple across a desk — Vega & Marín, Sevilla
Employment
Lawyer recording a short vertical video on a phone tripod in a bookshelf-lined office — Vega & Marín, Sevilla
Family
Close-up of hands signing an agreement with a second person's hand offering a pen — Vega & Marín, Sevilla
Team
Small legal team of four walking through a sunlit courtyard in Seville — Vega & Marín, Sevilla
Guides
Woman lawyer on a video call at a laptop — Vega & Marín, Sevilla
Book
Posts Reels Tagged
Two lawyers — Vega & Marín, Sevilla
Lawyer explaining a point to a worried couple across a desk — Vega & Marín, Sevilla
Lawyer recording a short vertical video on a phone tripod in a bookshelf-lined office — Vega & Marín, Sevilla
Close-up of hands signing an agreement with a second person's hand offering a pen — Vega & Marín, Sevilla
Small legal team of four walking through a sunlit courtyard in Seville — Vega & Marín, Sevilla
Woman lawyer on a video call at a laptop — Vega & Marín, Sevilla
Client and lawyer shaking hands at the office doorway — Vega & Marín, Sevilla
Desk detail with a laptop showing a blank document — Vega & Marín, Sevilla
Facade of a restored Seville townhouse with a brass office nameplate (blank) beside a wooden door — Vega & Marín, Sevilla

Posts that generated enquiries

LinkedIn and Instagram, one calendar
vegamarin.abogados
Lawyer explaining a point to a worried couple across a desk — Vega & Marín, Sevilla
1,980 likes

vegamarin.abogados You get fired over WhatsApp on a Friday at 7 pm. You have 20 working days to claim and the clock starts Monday. This is what you should save today.

#dismissal #employmentlaw #employmentlawyer #seville

vegamarin.abogados
Close-up of hands signing an agreement with a second person's hand offering a pen — Vega & Marín, Sevilla
2,430 likes

vegamarin.abogados Shared custody does not mean 50/50 days. It means 50/50 decisions. The difference changes the whole agreement.

#sharedcustody #familylaw #divorce #vegamarin

vegamarin.abogados
Client and lawyer shaking hands at the office doorway — Vega & Marín, Sevilla
3,150 likes

vegamarin.abogados A final settlement is not severance. If they hand you both together and you sign ‘agreed’, you just waived your claim. Read before you sign; call us if you already did.

#settlement #severance #unfairdismissal #plainlaw

Carousel · Fired: 5 things to do before Monday

3 slides · saves x11
Lawyer recording a short vertical video on a phone tripod in a bookshelf-lined office — Vega & Marín, Sevilla 1/3
Hook — the message nobody wants on a Friday.
Small legal team of four walking through a sunlit courtyard in Seville — Vega & Marín, Sevilla 2/3
Problem — deadlines running while you decide what to do.
Desk detail with a laptop showing a blank document — Vega & Marín, Sevilla 3/3
Close — the five-step list and the first consultation.
What we did

Authority on Google, LinkedIn and AI assistants

Lawyer explaining a point to a worried couple across a desk — Vega & Marín, Sevilla

Authority SEO blog

Four articles a month answering the real questions of workers and families in Seville, reviewed by the partners in ten minutes.
Woman lawyer on a video call at a laptop — Vega & Marín, Sevilla

LinkedIn management

A weekly calendar with a commercial angle for the firm and for each partner's profile, published without them touching a thing.
Facade of a restored Seville townhouse with a brass office nameplate (blank) beside a wooden door — Vega & Marín, Sevilla

Local SEO by specialty

Google profile and pages per service and city: ‘employment lawyer in Seville’, ‘shared custody Seville’.

Each problem, its fix

From brief to result
Close-up of hands signing an agreement with a second person's hand offering a pen — Vega & Marín, Sevilla
No time Everything on autopilot Articles, LinkedIn and a monthly report; the partners only approve from their phones.
Client and lawyer shaking hands at the office doorway — Vega & Marín, Sevilla
Directories Landing per service + long-tail Google Ads Specific searches (‘claim settlement Seville’) with a page that turns the visit into an appointment.
Lawyer recording a short vertical video on a phone tripod in a bookshelf-lined office — Vega & Marín, Sevilla
Poor leads A form that qualifies Three questions before contact and automatic email nurturing for those still deciding.
Client and lawyer shaking hands at the office doorway — Vega & Marín, Sevilla
Desk detail with a laptop showing a blank document — Vega & Marín, Sevilla
Behind the firm

Two partners, twenty years
and finally a reputation you can see

Lucía and Carmen opened in 2006 in a restored townhouse on Calle Zaragoza. Today they show up when someone asks Google or ChatGPT for an employment lawyer in Seville, and 70% of enquiries arrive already qualified.

70%Qualified enquiries
4Articles a month
Content that answers

The most-saved guides

Pieces that explain, without jargon, what people ask Google and AI assistants before calling a lawyer.

01 — What you are owed for unfair dismissal in 2026 02 — Shared custody: what a judge really looks at 03 — Sick leave and dismissal: what they can and cannot do
Woman lawyer on a video call at a laptop — Vega & Marín, Sevilla
Clients

What they leave on Google

Facade of a restored Seville townhouse with a brass office nameplate (blank) beside a wooden door — Vega & Marín, Sevilla

“Read their settlement article at 11 pm and had an appointment by 9 am.”

Rafael · Dismissal

“Asked ChatGPT for an employment lawyer in Seville and they came up.”

Marina · Claim

“They explain on LinkedIn what others charge to explain.”

David · Corporate client
Frequently asked

What other firms ask

How does a lawyer win clients without spending hours on marketing?

With a system that plans, writes and publishes for them: authority articles, a LinkedIn calendar and a monthly report. At Vega & Marín the partners spend ten minutes a week approving; the rest runs on autopilot.

How do I rank on Google above lawyer directories?

With local SEO by specialty and city, one page per service and content that answers specific searches. Directories win generic terms; a small firm wins ‘employment lawyer in Seville’ and the long questions.

What should a lawyer post on LinkedIn?

Cases explained without names, clients' frequent mistakes and legal changes translated into practical consequences. Two posts a week with a commercial angle, plus campaigns segmented by role and sector for people who engage.

Two lawyers — Vega & Marín, Sevilla
Run a law firm or a consultancy?

Authority on Google and LinkedIn without losing billable hours

SEO blog, consistent LinkedIn, local SEO and forms that qualify. No agency, no lock-in. This is how we work with professional services.

See CustomIQ for professional services