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Costa Serena Homes
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Case study · Real estate · 2026

180 homes on the books
and two posted a month

Costa Serena Homes sells villas to international buyers between Jávea and Moraira. The portfolio was full and the social feeds were empty: uploading each property by hand was impossible, and Meta ads brought contacts who never replied.

180 → 0 Properties uploaded by hand
3.1x Contacts who reply
42% Leads from outside Spain
Modern white villa with an infinity pool overlooking the Mediterranean at golden hour — Costa Serena Homes, Costa Blanca

“I can't keep up with uploading the listings. I run ads and nobody replies.”

Marieke van Dijk, director · before we started
The challenge

A huge portfolio and a team of three

Publishing one villa on Instagram and Facebook took twenty minutes between photos, copy and translation. With 180 active properties, the team managed two a month. And Meta campaigns produced half-filled forms nobody ever got to call.

  • Publishing each property by hand was unfeasible with three people
  • Incomplete Meta leads and no retargeting by segment
  • Spanish-only content for a mostly foreign buyer
Agent recording a vertical property tour video on a phone gimbal inside an empty modern villa — Costa Serena Homes, Costa Blanca
Close-up of a small olive branch on a white stone surface with sunlight shadows — Costa Serena Homes, Costa Blanca
costaserena.homes Follow Message
1,860 posts 34.2K followers 196 following
Costa Serena Homes · Villas on the Costa Blanca Villas, penthouses and new builds between Jávea and Moraira. We work in ES · EN · NL · DE Book a video viewing ↓ #costaserenahomes
Bright open-plan villa living room with floor-to-ceiling glass doors opening onto a pool terrace — Costa Serena Homes, Costa Blanca
Villas
Estate agent showing a villa terrace with sea views to a Northern European couple in their sixties — Costa Serena Homes, Costa Blanca
New build
Aerial-style view of a coastal urbanisation with white villas — Costa Serena Homes, Costa Blanca
Areas
Agent recording a vertical property tour video on a phone gimbal inside an empty modern villa — Costa Serena Homes, Costa Blanca
Viewings
Villa master bedroom with a balcony — Costa Serena Homes, Costa Blanca
Team
Posts Reels Tagged
Modern white villa with an infinity pool overlooking the Mediterranean at golden hour — Costa Serena Homes, Costa Blanca
Bright open-plan villa living room with floor-to-ceiling glass doors opening onto a pool terrace — Costa Serena Homes, Costa Blanca
Estate agent showing a villa terrace with sea views to a Northern European couple in their sixties — Costa Serena Homes, Costa Blanca
Aerial-style view of a coastal urbanisation with white villas — Costa Serena Homes, Costa Blanca
Agent recording a vertical property tour video on a phone gimbal inside an empty modern villa — Costa Serena Homes, Costa Blanca
Villa master bedroom with a balcony — Costa Serena Homes, Costa Blanca
Outdoor dining terrace with a pergola — Costa Serena Homes, Costa Blanca
Close-up of hands signing property documents on a terrace table with a pool behind — Costa Serena Homes, Costa Blanca
Coastal town promenade with palm trees and white buildings on a bright morning — Costa Serena Homes, Costa Blanca

Posts that brought viewings

Portfolio published automatically
costaserena.homes
Bright open-plan villa living room with floor-to-ceiling glass doors opening onto a pool terrace — Costa Serena Homes, Costa Blanca
4,720 likes

costaserena.homes Villa in Benitachell, 320 m² with a south-facing infinity pool. It goes live today because the portfolio publishes itself: nobody touched a phone for this.

#costablancavilla #benitachell #realestate #costaserenahomes

costaserena.homes
Aerial-style view of a coastal urbanisation with white villas — Costa Serena Homes, Costa Blanca
3,180 likes

costaserena.homes Buying on the Costa Blanca from the Netherlands: NIE, notary and taxes explained in four minutes, in your language. No surprises at signing.

#buyinginspain #costablanca #nie #propertyspain

costaserena.homes
Outdoor dining terrace with a pergola — Costa Serena Homes, Costa Blanca
3,940 likes

costaserena.homes Jávea, Moraira or Benissa: they are not the same. Here is the honest comparison of price, atmosphere and distance to the sea before you book that flight.

#javea #moraira #benissa #costablancahomes

Carousel · Buying in Spain as a foreigner: the guide

3 slides · saves x21
Estate agent showing a villa terrace with sea views to a Northern European couple in their sixties — Costa Serena Homes, Costa Blanca 1/3
Hook — the doubt of anyone buying abroad for the first time.
Agent recording a vertical property tour video on a phone gimbal inside an empty modern villa — Costa Serena Homes, Costa Blanca 2/3
Problem — NIE, taxes and a notary in a language they do not speak.
Close-up of hands signing property documents on a terrace table with a pool behind — Costa Serena Homes, Costa Blanca 3/3
Close — the steps in order and who handles each one.
What we did

Automatic publishing and leads that actually reply

Bright open-plan villa living room with floor-to-ceiling glass doors opening onto a pool terrace — Costa Serena Homes, Costa Blanca

Bulk property publishing

The whole portfolio published on Instagram and Facebook at scheduled hours, with details, photos and copy generated in four languages.
Villa master bedroom with a balcony — Costa Serena Homes, Costa Blanca

Forms and WhatsApp

Instant forms with the questions that qualify (budget, area, timeline) and direct WhatsApp contact.
Coastal town promenade with palm trees and white buildings on a bright morning — Costa Serena Homes, Costa Blanca

Multichannel retargeting

Separate segments by country and by property type viewed, each with the right message.

Each problem, its fix

From brief to result
Aerial-style view of a coastal urbanisation with white villas — Costa Serena Homes, Costa Blanca
Manual uploads Automatic publishing 180 properties publishing themselves; the team went from two posts a month to twelve a week.
Outdoor dining terrace with a pergola — Costa Serena Homes, Costa Blanca
Leads that don't reply Qualifying forms Budget and timeline before contact; contacts who reply tripled.
Estate agent showing a villa terrace with sea views to a Northern European couple in their sixties — Costa Serena Homes, Costa Blanca
Foreign buyers Content in four languages Listings and campaigns in Spanish, English, Dutch and German, segmented by country of origin.
Outdoor dining terrace with a pergola — Costa Serena Homes, Costa Blanca
Close-up of hands signing property documents on a terrace table with a pool behind — Costa Serena Homes, Costa Blanca
Behind the agency

Three people, four languages
and a portfolio that publishes itself

Marieke opened in 2015 after fifteen years selling in Alicante. Her team now spends its time showing villas rather than uploading photos: the portfolio publishes itself and contacts arrive qualified.

180Properties on the books
12/wkAutomatic posts
Multilingual SEO blog

What international buyers search for

Articles in four languages answering the foreign buyer's doubts long before they book a flight.

01 — Buying a villa on the Costa Blanca: real taxes and costs 02 — Jávea, Moraira or Benissa: which one suits you 03 — How to get your NIE while resident in another country
Villa master bedroom with a balcony — Costa Serena Homes, Costa Blanca
Buyers

What they write afterwards

Coastal town promenade with palm trees and white buildings on a bright morning — Costa Serena Homes, Costa Blanca

“Saw the villa on Instagram on a Sunday and viewed it by video on Tuesday.”

Peter · Netherlands

“Filled in the form in Dutch and they called me in my own language.”

Anneke · Netherlands

“Their tax guide saved me two appointments with an adviser.”

Thomas · Germany
Frequently asked

What other agencies ask

How do I publish all my listings on Instagram without doing it by hand?

By connecting the portfolio so each property publishes itself on Instagram and Facebook at scheduled hours, with details, photos and copy generated automatically. Costa Serena went from two posts a month to twelve a week without hiring anyone.

Why do my estate agency Facebook ads generate no contacts?

Because the form does not qualify and the campaign optimises for clicks instead of contacts who reply. With instant forms asking budget and timeline, plus retargeting by segment, useful contacts tripled.

How do I get international property leads?

With listings and campaigns in the buyer's language, segmented by country of origin, and content that answers their legal and tax questions. 42% of Costa Serena's contacts now come from outside Spain.

Modern white villa with an infinity pool overlooking the Mediterranean at golden hour — Costa Serena Homes, Costa Blanca
Run an estate agency?

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