Use case

Stop renting your visibility from the portals

Free-valuation campaigns that capture homeowners under your brand — and the lead is yours, not the portal's.

For local agencies paying the portals more every month while their own brand barely exists on Google and social media.

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From €89/monthContent per listingCapture sellers, not just browsers
Real estate agent showing a bright apartment to a couple
What you're fighting

What's holding your agency back

The portals raise fees every year and keep the contact — your brand accumulates nothing

Capturing sellers is your bottleneck, and word of mouth isn't enough to grow

Every listing needs photos, copy and distribution — and there's no team to do it well for all of them

What it does for you

Everything CustomIQ does for your agency

A strong local brand that captures homeowners and moves listings — without depending only on the portals.

Your area, your brand

Constant local content ("what's a flat worth in your neighborhood") that positions you as the area's reference.

Content per listing

Posts and descriptions for each property, AI-generated from your photos and published on your channels.

Homeowner acquisition campaigns

Meta ads targeted to your area with a free valuation as the hook — the lead that actually grows your business.

A landing per promotion

Conversion pages per featured listing or selling service, with form and tracking.

Re-engage your prospects

Retargeting ads that follow up with anyone who visited your site or a listing, until they take the next step.

Clear attribution

Which campaign brought each valuation and each viewing. Compare your cost per lead with what the portal charges.

The math

The math versus outsourcing

This is what keeping this marketing costs today with traditional providers.

What you pay today, separately

  • Freelance community manager€300–600/mo
  • Property photography and video€200–500/mo
  • Acquisition campaign management€350–900/mo
Total outsourced€850–2,000/mo

With CustomIQ

Pro plan — everything included

€89/mo

Savings: €750–1,900 every month versus hiring it separately.

Sample content

Content like this, created for your agency

Images and posts generated with AI from your brand and your listings. These are examples of the style CustomIQ produces every week.

CustomIQInstagram · TikTok
Living room staged for sale — social media content

CustomIQ Living room staged for sale — social media content

CustomIQInstagram · TikTok
Facade for sale — Instagram post

CustomIQ Facade for sale — Instagram post

CustomIQInstagram · TikTok
Key handover — brand content

CustomIQ Key handover — brand content

Real example

A neighborhood agency with two agents

All of its acquisition depended on Idealista and the shop window. With CustomIQ, its Instagram publishes every new listing and every sale, a monthly article about area prices ranks it on Google, and a free-valuation campaign on Meta brings homeowners every week. Within four months, own-brand listings already competed with the portal's — at a fraction of the cost per lead.

Investment: €89 (CustomIQ) + €300 ad budget = €389/month, versus €850–2,000 outsourced.

How CustomIQ fits

How it gets started

1

Tell us about your agency

Area, property type and who you want to capture. CustomIQ extracts your brand from your site and profiles.

2

Approve the strategy

Per-listing content plan, area articles and acquisition campaigns, ready for your sign-off.

3

Capture with your own brand

Constant publishing, optimized campaigns and a panel with the real cost of every valuation won.

CustomIQ

Your brand can capture as much as the portal

Start today and have your first homeowner acquisition campaign running this week.

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