Lozano Reformas renovates bathrooms in Murcia with two crews. Every request arrived by WhatsApp with no details, no order and no follow-up: a third of quotes were never sent and nobody remembered who still needed a call.
“People message me on WhatsApp and get lost. I'm not on Google Maps and I compete with whoever quotes lowest.”
Fran answered messages between jobs. With no form, every request arrived incomplete: no measurements, no photos, no ballpark. Clients who did not reply to the first message disappeared for good.
lozano.reformas A 1985 bathroom with pink tiles. Seven days of work, a fixed price from day one and no surprises at the end. This is the result.
#bathroomrenovation #beforeandafter #murcia #lozanoreformas
lozano.reformas What you cannot see is what matters: new multilayer plumbing and drains with the right fall. That is why we give a ten-year guarantee.
#plumbing #renovation #doneright #bathroomin7days
lozano.reformas A step-free shower for Pilar's mother, with grab rails and anti-slip flooring. Accessibility grant paperwork included.
#accessibleshower #accessiblebathroom #murcia #lozanoreformas
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Fran started as a self-employed plumber in 2013. Today he runs two crews and his calendar fills with jobs arriving through Google and Instagram, not through the lowest price on some portal.
Articles answering the doubts of Murcia residents and ranking the business by job type and area.
“Sent four photos through the link and had a fixed price the next day.”
Pilar · Accessible shower
“I forgot about the quote and their reminder brought me back.”
Ginés · Full bathroom
“Saw them third on Maps with 90 reviews. That's why I called.”
Rocío · Full renovation
With a link that collects measurements, photos and timing before the conversation opens, plus an automatic reminder after 3 and 10 days for anyone who does not reply. Lozano Reformas loses no requests and closes 26% more thanks to the follow-up.
Claim the profile, upload photos of finished work every week, list services by renovation type and request reviews with a post-job email. Lozano went from page three to the top three results in four months.
On Google, where people already search, and in a small local Meta campaign within a few kilometres using an instant form and before/after photos. At €12 a day Lozano keeps both crews booked.
Forms that collect the details, tidy WhatsApp, a Google profile and a local campaign. No agency, no lock-in. This is how we work with trades and neighbourhood businesses.
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