Norte Cerámica makes stoneware tableware in a Gijón workshop. It sold well at fairs and poorly online: every product was advertised alike and the budget went to pieces that barely left a margin.
“Which product is worth promoting? Selling on Meta gets harder every month.”
With 140 SKUs and €300 a month, Norte was pushing €14 mugs with the same effort as €240 dinner services. Nobody knew which piece was profitable or whether Google or Meta was the right channel for each.
norte.ceramica Eight seconds at the wheel that took fourteen years to learn. The Marea service comes out of the kiln on Thursday; six full sets left.
#ceramics #stoneware #handmade #norteceramica
norte.ceramica Every plate is slightly different. Not a flaw: proof that a person made it, not a machine.
#artisantableware #northernceramics #uniquepieces #slowliving
norte.ceramica Kiln opening. 42 pieces went in, 39 made it. The three that failed inspection are in the workshop outlet.
#kilnopening #glaze #ceramicsstudio #gijon
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Andrés and Sara throw every piece in a workshop by the harbour. The site used to be a catalogue; now it is the shop that funds the studio, with campaigns that optimise themselves while they glaze.
Articles answering the doubts of people comparing tableware, ranking the studio where big brands do not reach.
“Saw the kiln reel on Tuesday and had the dinner service at home by Thursday.”
Nuria · Marea service
“Bought two mugs, got a care email and came back for the full set.”
Pablo · Bruma set
“The only wedding gift I've given for two years.”
Inés · Cantábrico platter
The ones with margin, search demand and a price that justifies the cost per click. For Norte Cerámica we analysed all 140 SKUs and only 23 passed the filter; the rest sell organically and by email.
Google Shopping works when someone already searches for that product; Meta works for discovery and retargeting. We assign each piece to a channel by its search demand and measure return per product every few hours.
With a landing per campaign that repeats the ad's message, retargeting for product viewers and content that shows the process. Norte's product pages converted 54% better once each ad linked to its own page.
Google Shopping, Meta Ads and retargeting decided with your catalogue data. No agency, no lock-in. This is how we work with ecommerce and DTC brands.
See CustomIQ for ecommerce