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Habitar
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Case study · Real estate · 2026

Buyers to spare;
no homes to sell

Habitar is a four-person agency in Ruzafa. It paid €900 a month to portals to receive buyers who were already seeing the same flat with six other agencies. What it did not have was product of its own.

23 Exclusive listings in 6 months
-62% Spend on portals
1,140 Valuations requested
Real estate agent in her thirties showing a bright Valencia apartment with a balcony to a middle-aged couple — Habitar, Valencia

“I need exclusive listings. I only sell through Idealista and I want to be known in my area.”

Álvaro Sanchis, partner · before we started
The challenge

Every buyer in the world and not one seller

Habitar competed for the same flats as six other agencies in the neighbourhood. With no brand of its own and no route to reach owners before the competition, the agency depended on a portal sending buyers for product that was not theirs.

  • —Zero campaigns aimed at owners who want to sell
  • —The team's personal brand unbuilt in the area
  • —€900 a month on portals for shared leads
Elegant facade of a renovated Valencia building with wrought-iron balconies against a deep blue sky — Habitar, Valencia
Close-up of a set of brass keys on a light wooden table beside a folded floor plan — Habitar, Valencia
habitar.valencia Follow Message
612 posts 16.4K followers 377 following
Habitar · Estate agency in Valencia We sell few homes and we sell them well. Ruzafa, El Pla and Russafa Sur · Exclusives Value your home in 2 minutes ↓ #habitarvalencia
Beautifully staged living room in a Valencia apartment — Habitar, Valencia
For sale
Agent photographing a room with a phone on a gimbal — Habitar, Valencia
Sold
Older couple sitting at their kitchen table reviewing property documents with an agent — Habitar, Valencia
The area
Elegant facade of a renovated Valencia building with wrought-iron balconies against a deep blue sky — Habitar, Valencia
Valuation
Agent handing house keys to a smiling young couple at an apartment doorway — Habitar, Valencia
Team
Posts Reels Tagged
Real estate agent in her thirties showing a bright Valencia apartment with a balcony to a middle-aged couple — Habitar, Valencia
Beautifully staged living room in a Valencia apartment — Habitar, Valencia
Agent photographing a room with a phone on a gimbal — Habitar, Valencia
Older couple sitting at their kitchen table reviewing property documents with an agent — Habitar, Valencia
Elegant facade of a renovated Valencia building with wrought-iron balconies against a deep blue sky — Habitar, Valencia
Agent handing house keys to a smiling young couple at an apartment doorway — Habitar, Valencia
Ruzafa neighbourhood street with cafés and orange trees on a sunny morning — Habitar, Valencia
Close-up of a hand pointing at a floor plan on a tablet during a home valuation visit — Habitar, Valencia
Bright empty bedroom with a balcony overlooking a Valencia street — Habitar, Valencia

Posts that won sellers

Neighbourhood content, not catalogue
habitar.valencia
Beautifully staged living room in a Valencia apartment — Habitar, Valencia
2,180 likes

habitar.valencia You inherited a flat with three siblings and nobody knows where to start. The first step is not listing it: it is knowing what it is really worth and what tax sits behind it.

#inheritance #sellingyourhome #valencia #habitarvalencia

habitar.valencia
Older couple sitting at their kitchen table reviewing property documents with an agent — Habitar, Valencia
3,470 likes

habitar.valencia In Ruzafa the price per square metre rose 6.2% this year, but not equally on every street. Here is the block-by-block map with last quarter's data.

#propertymarket #ruzafa #houseprices #valencia

habitar.valencia
Ruzafa neighbourhood street with cafés and orange trees on a sunny morning — Habitar, Valencia
2,910 likes

habitar.valencia Sold in 19 days at 98% of the asking price. No reductions, no curious visitors: sixty photos, a floor plan and a campaign aimed at people searching three specific streets.

#sold #exclusive #valenciarealestate #habitar

Carousel · Five mistakes when listing your home

3 slides · saves x16
Agent photographing a room with a phone on a gimbal — Habitar, Valencia 1/3
Hook — the doubt of an owner selling for the first time.
Elegant facade of a renovated Valencia building with wrought-iron balconies against a deep blue sky — Habitar, Valencia 2/3
Problem — an inflated asking price and photos taken on a phone.
Close-up of a hand pointing at a floor plan on a tablet during a home valuation visit — Habitar, Valencia 3/3
Close — the five mistakes and a free valuation in two minutes.
What we did

Speak to the seller, not the buyer

Beautifully staged living room in a Valencia apartment — Habitar, Valencia

Meta Ads to the seller segment

Campaigns segmented by life situation (inheritance, divorce, retirement, relocation) with the right message for each.
Agent handing house keys to a smiling young couple at an apartment doorway — Habitar, Valencia

Free valuation landing page

One page per neighbourhood that returns a price range in two minutes and drops a qualified contact into the CRM.
Bright empty bedroom with a balcony overlooking a Valencia street — Habitar, Valencia

Area SEO + team profiles

Neighbourhood content, block-level prices and agent profiles publishing consistently.

Each problem, its fix

From brief to result
Older couple sitting at their kitchen table reviewing property documents with an agent — Habitar, Valencia
Winning exclusives Seller campaign + valuation 23 exclusive listings in six months from a valuation landing page per neighbourhood, without a single cold call.
Ruzafa neighbourhood street with cafés and orange trees on a sunny morning — Habitar, Valencia
Portal dependence A brand of its own A website with the listings, active social and an owner email base: the portal stops being the only source.
Agent photographing a room with a phone on a gimbal — Habitar, Valencia
Leads that don't answer Form + retargeting Instant forms and segment retargeting; optimised against contacts who reply, not against clicks.
Ruzafa neighbourhood street with cafés and orange trees on a sunny morning — Habitar, Valencia
Close-up of a hand pointing at a floor plan on a tablet during a home valuation visit — Habitar, Valencia
Behind the agency

Four people, one neighbourhood
and homes listed only with them

Álvaro and his team opened in 2020 with the idea of handling few homes and handling them well. Today half their portfolio is exclusive and owners call them before looking at any portal.

19Average days to sell
98%Of the asking price
Area SEO blog

What sellers search for

Articles by neighbourhood and situation that reach owners months before they decide to sell.

01 — What my flat is worth in Ruzafa: street prices 2026 02 — Selling an inherited flat: steps, timings and tax 03 — Exclusive or multi-agency: which sells faster and higher
Agent handing house keys to a smiling young couple at an apartment doorway — Habitar, Valencia
Owners

What they leave on Google

Bright empty bedroom with a balcony overlooking a Valencia street — Habitar, Valencia

“Requested the valuation on a Sunday night and they came to see it on Monday.”

Amparo · Inherited flat

“I followed them on Instagram for the price map. When I sold, I didn't hesitate.”

Vicent · Penthouse

“Nineteen days and no price cut. I was expecting six months.”

Teresa · Family home
Frequently asked

What other agencies ask

How do I win owners who want to sell without cold calling?

With campaigns aimed at the seller segment by life situation (inheritance, divorce, retirement) leading to a free valuation landing page per neighbourhood. Habitar collected 1,140 valuation requests and 23 exclusive listings in six months.

How do I get property clients without depending on Idealista?

By building product of your own: a branded website, neighbourhood content on social, area SEO and an owner and buyer email base. Habitar cut portal spend by 62% without losing sales.

How do I build a personal brand as an estate agent in my area?

By publishing neighbourhood content consistently: block-level prices, selling advice, listings and real cases, from the agent's profile and not only the agency's. That is what makes an owner call before checking a portal.

Real estate agent in her thirties showing a bright Valencia apartment with a balcony to a middle-aged couple — Habitar, Valencia
Run an estate agency?

Win sellers with a brand of your own

Seller-segment campaigns, a valuation landing page and area SEO. No agency, no lock-in. This is how we work with estate agencies and agents.

See CustomIQ for real estate