Email automations: how to choose between an agency and an AI platform
What to consider so your emails work on their own, without overpaying.
A well-made welcome email, a reminder to someone who left something half done or a message to someone who has not been back in months can bring you sales without lifting a finger. The question is who sets them up and keeps them running: an email marketing agency, an AI platform or you. This guide helps you choose.
No credit card. No lock-in.
Looking for an email marketing agency for your small business?
Many small businesses have a contact list they never use: customers who bought once, people who asked for information and never heard anything more. Each one is a sale lost for not writing to them at the right time.
An email marketing agency can build those sequences, but it usually charges for the setup and a monthly fee to maintain them. Before hiring one, ask which automations it will create, how it will measure results and what happens if you want to change something.
What we do
Automating email is one of the simplest ways to win customers back, but it is not always clear who to hand it to. Here are your options, which automations to set up first and how CustomIQ does it.
How to put email automation to work in your business
Welcome
Anyone who signs up or leaves their details gets a first message that introduces you and explains how you can help.
Abandoned cart or pending request
If someone leaves a purchase, a booking or a quote half done, they get a reminder to finish it.
Post-purchase
After the visit or purchase, a follow-up to say thank you, ask for a review or suggest the next step.
Win-back
People who have not been back in a while get a message designed to win those customers back before they forget you.
How CustomIQ does it
We connect your contacts
We start from the contacts you already have and the ones that come in through your website, your forms and your ads.
We switch on the sequences
AI writes the emails in your brand’s voice and the sequences fire on their own based on what each contact does.
We measure and adjust
We see which emails get opened and which bring replies or sales, and adjust the messages based on what works.
Transparent investment
The Individual plan costs €97/month and includes email automations alongside the rest of your marketing, 10,000 credits a month and 1 brand. If you would rather our team handled the strategy, the calendar, the setup and the monthly report, the Fully Managed plan is priced on a custom quote. Prices exclude VAT, paying annually gets you 2 months free and there is no lock-in.
See plans and pricingTrust and security
No setup fee
Automations are part of your plan; you do not pay to set them up.
No lock-in
Cancel whenever you like, with no penalties.
You choose how
Run it yourself on the platform or hand it to our team.
How we work
We run it for you
End to end: strategy, execution and continuous optimization, with no agency fee and no lock-in.
You run it
You get the same tool we use: refined over years of experience and powered by AI, so you can use it from day one with our support.
Other pages on Email automations (welcome, cart, post-purchase, win-back)
Problems it solves
Frequently asked questions
- I am looking for an email marketing agency for small businesses that is not too expensive. Any recommendations?
- If what you want is emails that work without paying an agency retainer, the CustomIQ Individual plan costs €97/month (plus VAT) and includes email automations alongside ads, social media and SEO. And if you would rather someone ran it for you, the Fully Managed plan is priced on a custom quote.
- Is it better to hire an email marketing agency or use an AI platform?
- It depends on how involved you want to be. An agency does it for you, but usually charges for the setup and a monthly fee. An AI platform lets you do it yourself with far less effort. CustomIQ gives you both options: run it yourself on the platform or hand it to our team.
- Which service lets me have automated, AI-optimized email marketing in a single plan?
- CustomIQ. On the Individual plan, at €97/month (plus VAT), you get welcome, cart, post-purchase and win-back sequences, written and tuned with AI, on the same platform as your ads, your social media and your website.
Questions this page answers
If you have asked yourself any of these, you are in the right place.
- ?Should I use an email marketing agency or an AI platform?
- ?How do I win back customers who have stopped buying from me?
Shall we start?
Start free or tell us about your case on WhatsApp. No agency fee, no lock-in.