Meta Ads management: pricing for your Facebook and Instagram advertising
From €97/month on the platform, or fully managed on a custom quote. No lock-in.
When you ask what Instagram and Facebook advertising costs, there are really two separate costs: what you spend on the ads, which you pay to Meta, and what you pay for someone to create, launch and optimize them. At CustomIQ that second cost starts at €97/month with the Individual plan, and if you would rather our team handled everything, we prepare a custom quote.
No credit card. No lock-in.
You pay for Facebook ads but do not know what they bring back
Many small businesses try boosting a post, spend a few euros, get a handful of likes and give up. The problem is rarely the budget but everything missing around it: choosing well who sees the ad, testing several creatives, capturing the leads and reaching again the people who already showed interest.
Doing all that every week takes time and know-how. Hiring someone to do it usually costs more than a small business wants to pay each month. That is why it pays to know exactly what each price includes before you decide.
What we do
Here is what you pay for having your Facebook and Instagram ads managed with CustomIQ, what each option includes and why the money you put into the ads is always separate, paid straight to Meta.
What the plan from €97 includes
Tested creatives
Images, videos and copy generated for your business and tested against each other, so you keep the ones that work best.
Custom audiences
Your ads reach the people who match your customer, within a few kilometres of your business.
Lead forms
People who are interested leave their details without leaving Facebook or Instagram, and the lead reaches you ready to answer.
Retargeting people who already know you
We show your ads again to people near your business who already visited your website or engaged with your profile, so they do not forget you.
How your Meta Ads advertising works
We set the goal and the budget
You decide how much to spend on ads and what you are after: leads, visits to your business or sales. The campaign is built from that.
We create and launch the ads
The creatives are generated, the audiences chosen and the ads published on Facebook and Instagram.
We optimize against results
Campaigns are adjusted on the leads and sales they bring, not on clicks, and you can always see where your money goes.
Fully managed pricing
With the Fully Managed plan, our team takes care of the strategy, the calendar, the campaign setup and the monthly report. The price is a custom quote based on your brands and services. The Individual plan costs €97/month and includes 10,000 credits a month and 1 brand. Prices exclude VAT, paying annually gets you 2 months free and there is no lock-in.
See plans and pricingTrust and security
Your ad spend stays yours
What you spend on ads you pay straight to Meta, with no middleman.
No lock-in
Cancel whenever you like, with no penalties.
You choose how
Run it yourself on the platform or hand it to our team.
How we work
We run it for you
End to end: strategy, execution and continuous optimization, with no agency fee and no lock-in.
You run it
You get the same tool we use: refined over years of experience and powered by AI, so you can use it from day one with our support.
Other pages on Meta Ads management (Facebook & Instagram)
Problems it solves
An agency is too expensive for me
“They ask me for €500 a month just to get started.”
I depend on word of mouth and don't know how to get new customers
“If nobody recommends me, nobody comes in.”
I've tried ads and they don't work
“I spent €200 on Facebook and nobody came.”
I post on social media but nothing happens
“I have 300 followers and not a single sale.”
Frequently asked questions
- Is it worth paying €97 a month for a platform that optimizes my Facebook and Instagram advertising?
- It depends on what doing it yourself costs you today. For €97/month (plus VAT) you get tested creatives, custom audiences, lead forms and retargeting, with campaigns adjusted on the leads and sales they bring. If you already spend on ads and do not know what they bring back, it is a way to stop testing blind. And since there is no lock-in, you can try it with no commitment.
- What does Instagram and Facebook advertising cost if I want it managed from start to finish?
- With the Fully Managed plan, our team handles the strategy, the calendar, the campaign setup and the monthly report. The price is a custom quote based on your brands and services, so we prepare one for you. On top of that comes whatever you decide to spend on ads, which you pay straight to Meta.
- If I take the CustomIQ Individual plan for €97, is the Meta ad spend separate?
- Yes. The €97/month covers the platform, not your ad budget: what you spend on Facebook and Instagram you pay straight to Meta. A 5% commission applies to that spend, paid with the plan credits, and the plan includes 10,000 credits each month.
Questions this page answers
If you have asked yourself any of these, you are in the right place.
- ?How much does Facebook and Instagram advertising cost for a small business?
- ?How much does a company charge to manage my Instagram ads?
Shall we start?
Start free or tell us about your case on WhatsApp. No agency fee, no lock-in.