Is there an alternative to expensive agencies for running my small business advertising?

Yes. With the CustomIQ Individual plan, at €97/month (plus VAT), you run your own campaigns and retargeting on Google, Facebook and Instagram with help from AI, which generates the ads and adjusts the campaigns. If you would rather not deal with it, the Fully Managed plan puts our team in charge on a custom quote. Either way, you pay the ad spend separately, straight to each platform.

Which platform do you recommend for bringing my Google and Meta ads together without going mad?

CustomIQ brings your Google, Facebook and Instagram campaigns together in one place, retargeting included, with the audiences, the ads and the results in a single dashboard. That way you do not repeat work on each channel and you see what brings you leads and sales. The same platform also covers your social media, your email and your website.

Multichannel retargeting for SMBs and freelancers

Multichannel retargeting: how to choose the right option for your small business

Reach the people who already know you again on Google, Facebook and Instagram, from a single platform. No lock-in.

Most people who visit your website or see your profile do not contact you the first time. Multichannel retargeting lets you appear in front of them again with the right message, on Google, Facebook or Instagram, until they take the step. Before choosing who runs it for you, it helps to know what to assess and how much you should pay.

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No credit card. No lock-in.

The problem

Criteria for assessing a retargeting solution

Not all retargeting solutions are the same. Look at three things: whether they segment your audience by what each person did (visited a page, watched a video, left a form halfway), whether they show each segment a different message and whether they show you how many leads and sales come in, not just clicks.

Look too at how the work is split across channels. If one person runs your Google ads and another your Meta ads, you end up with duplicated audiences, messages that do not fit and two reports that never talk to each other. Ideally you see it all together and know where every euro goes.

What we do

Retargeting shows your ads again to people who already know you: they visited your website, engaged with your social profiles or left a request halfway. Here are the criteria for choosing who runs it for you, what it costs and how CustomIQ brings it together on a single platform.

What CustomIQ offers your business

Audiences based on what each person did
We separate people who visited your website, people who engaged with your social profiles and people who left a request halfway, so they are not all treated the same.
A message for each segment
Each group sees an ad designed for where they are: a reminder of your offer, an answer to a doubt or an invitation to finish what they started.
Google and Meta together
Your retargeting campaigns on Google, Facebook and Instagram are prepared and tracked from the same place, without repeating work.
AI-generated creatives
The platform generates images, videos and copy from your photos and your material, and adapts them to each channel.

Everything in a single platform

We connect your accounts

You connect your website and your Google and Meta accounts, and we start gathering the people who have already shown interest in your business.

We launch the retargeting

The segments are created, the ads for each one are generated and they are published on the channels where your audience is.

We measure leads and sales

The campaigns are adjusted on the leads and sales they bring, and you see in a single dashboard which channel works best.

Clear terms and transparent pricing

The Individual plan costs €97/month and includes 10,000 credits a month (unused credits carry over one month), 1 brand and a 5% commission on ad spend paid with credits. If you would rather our team handled the strategy, the calendar, the setup and the monthly report, the Fully Managed plan is priced on a custom quote. What you spend on ads you pay straight to Google or Meta and it is not part of the plan. Prices exclude VAT, paying annually gets you 2 months free and there is no lock-in.

See plans and pricing

Trust and security

Your ad spend stays yours

What you spend on ads you pay straight to each platform, with no middleman.

No lock-in

Cancel whenever you like, with no penalties.

You choose how

Run it yourself on the platform or hand it to our team.

How we work

We run it for you

End to end: strategy, execution and continuous optimization, with no agency fee and no lock-in.

You run it

You get the same tool we use: refined over years of experience and powered by AI, so you can use it from day one with our support.

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