How to track your campaigns and decide on AI optimization proposals

0:00Introduction

In this tutorial you'll see how to follow a campaign that's already running: its details, its optimization proposals and your analytics. We're in Campaigns. With many campaigns, the search box finds the one you want by name, channel or segment. Each row is a campaign, with its channel and its segment.

0:23Campaign details

Click Details to open it. At the top you see whether it is live on Meta, with a shortcut to open it in Meta Ads Manager. Below, the campaign structure: each ad set and its ads, with status, spend and leads. The metrics fill in as Meta reports results. With Optimize campaign, the agent analyzes the real results and proposes changes. The analysis uses credits, and it shows you the cost before it starts.

From here you can also pause the campaign or publish changes. Today we will not touch anything. Let's close the details.

1:02Optimization proposals

Every pending proposal is decided in one place: the Proposals tab. They are sorted by what can move your results the most. They are grouped by campaign. Each one explains the change, why the agent proposes it, and the signals behind it. You decide. Apply makes the change in the campaign and Discard drops it. Here we only look. For more context before deciding, Open campaign takes you to its details.

1:33Analytics

To see results across channels, go to Analytics. The overview shows views, interactions, content published and reach, compared with the previous period. And under What we see, the agent sums up what stands out, like your strongest day of the week. Done. You now know how to follow your campaigns, read their proposals and decide what gets applied. The agent proposes, you decide.