How to optimize a Google Ads campaign with AI — proposals and negative keywords

0:00Introduction

In this tutorial you'll see how CustomIQ keeps your Google search campaigns efficient, with optimization proposals and negative keywords.

0:12Optimization proposals

Proposals, in Campaigns, gathers every change the optimization agent suggests, ordered by impact. Filter by Google Ads to see only your search campaigns. Some proposals are just information. Here the agent explains the campaign is still learning, so it only cuts wasted spend with negative keywords and leaves budget and bids alone until learning ends.

0:37Negative keywords

Open the campaign to see the detail. At the top, its status in Google Ads and what to do now. Then the active negative keywords. These are searches that won't trigger your ads, so you stop paying for clicks that were never going to convert. Each one comes from analysing the real search terms of your campaign.

1:00What the changes did

And under Optimization, what each change did. Every batch of negatives you applied is listed with its date, and CustomIQ keeps measuring until the effect settles. When learning is over, Optimize campaign runs a new analysis. You see its cost before confirming, and then you apply or discard each proposal. You can also ask the IQ chat to optimize your campaign on Google.

Proposals to decide, negatives to stop wasted spend, and measured results. The agent proposes, you decide.