How to create a LinkedIn Ads campaign with AI (B2B leads, step by step)

0:00Introduction

In this tutorial you'll create an ad campaign on LinkedIn, the place to reach companies and professionals. First, connect your LinkedIn ad account in Connections, with permission to post as your company page.

0:17Ask the strategist for the campaign

Start a new conversation in the strategist. Ask for a LinkedIn campaign with its goal, segment, product and monthly budget. LinkedIn requires at least ten euros a day per campaign. Send it. If something's missing, or it wants to confirm your segment or product, it'll ask. Just answer. Once everything's clear, the agent shows you a summary of brand, segment, product, goal and budget.

If something's off, type what to change. If it looks right, click Continue to generate the strategy.

0:58Review and approve the plan

This is the plan, with the budget and the estimated cost in credits. If your budget falls below LinkedIn's minimum, the agent adjusts it and tells you here. Click Approve and execute so CustomIQ sets up and researches the campaign.

1:16Campaigns per segment and format

When the research is done, the campaign shows up in the summary. CustomIQ creates one LinkedIn campaign per segment and ad format, image, video, document or carousel, depending on your budget. Open the details to check the strategy, the audience and the ads.

1:35Generate the ads

Now click Approve and generate assets. The agent generates the ads and their landing page or form. That uses credits, but nothing is published on LinkedIn yet. Here are your ads. Before deploying, you can ask in the chat to change a text, drop an ad or add a new one. Each campaign needs at least three ads.

1:59Deploy to LinkedIn and activate

And here's the last step. Clicking Deploy campaigns creates the campaigns in your LinkedIn ad account, with the ads published as your company page. The campaigns are created paused, so they don't spend anything yet. Once LinkedIn approves the ads, activate them from Campaigns, where you'll see the results and who fills in your form. Done. Your campaign is waiting in Campaigns, ready to deploy.

LinkedIn bills your ad spend directly.