See the results of a Google Ads campaign
Updated 2026-10-13
In CustomIQ a deployed Google Ads campaign opens in Campaigns with its status, its ad groups and keywords, the active negative keywords and what each applied change did. Clicks, impressions and cost are in Google Ads, which opens from the "···" menu; the leads it brings appear in Analytics, under Funnel.
Video tutorial
Where are the results?
Status, structure and applied changes in the campaign inside Campaigns; clicks, impressions and cost in Google Ads; the leads it brings in Analytics, under Funnel; and a summary in the IQ chat if you ask.
What do I do from the dashboard?
Open the campaign in Campaigns: once deployed, the detail shows whether it is active in Google Ads, the structure (campaign, groups and keywords with their Google status), the active negative keywords and what the applied changes did. From the optimization panel you apply proposals and from the "···" menu you open the campaign in Google Ads to see clicks, impressions and cost.
How do I check in the chat?
Type "How's my month?": the agent summarises your campaigns and proposes next steps. To act, "Optimize my ad campaign on Google.".
Where is it in the dashboard?
Steps
- Open the campaign. In Campaigns, click the active Google campaign.
- Compare in Analytics. Open Analytics to see every channel and its trend.
- Ask the chat. Type "How's my month?" in the IQ chat for a read with recommendations.
Frequently asked questions
- How often are they refreshed?
- CustomIQ syncs periodically with Google Ads; there can be a few hours of delay.
- What do I do if the cost per click is high?
- Request an optimization in the chat; it will propose negatives and adjustments.
- Do I see conversions?
- Yes, when conversion tracking is set up in Google Ads and on the website.
- How do I get to the step that is waiting?
- Click the campaign's status label in Campaigns: it opens the detail on that step. Locked steps show the reason on hover.
Related
- The paid campaign detail in CampaignsHow to read the detail of a Google, Meta, TikTok or LinkedIn campaign in Campaigns: steps, states, banners, locks and actions.
- Optimize a Google Ads campaign with improvement proposalsHow to request in the chat an analysis of an active Google Ads campaign and apply CustomIQ's proposals (bids, negatives, ads).
- Daily digest: what changed and what you should doWhat the Daily digest tab in Campaigns is: the report of what changed in your campaigns and which actions CustomIQ recommends.
- See how my month is going (results summary)How to ask the IQ chat for the month's results summary with "How's my month?" and what the card contains.