Optimize a Google Ads campaign with improvement proposals
Updated 2026-10-11
In CustomIQ you optimize a Google Ads campaign by typing "Optimize my ad campaign on Google." in the IQ chat: you pick the campaign, confirm the analysis (1.5 times the Meta price; the amount is shown first), the agent proposes budget, negative and ad changes and applies the ones you confirm. Proposals stay in Optimization proposals.
Video tutorial
What is optimizing a Google Ads campaign?
It is reviewing the real performance of the search campaign (terms that bring clicks without results, ads with low CTR, expensive groups) and applying improvements: negatives, budget adjustments, new ads.
How do I do it in the chat?
Type "Optimize my ad campaign on Google." in the IQ chat. You pick the campaign, confirm the analysis (you see its cost), the agent studies it and returns proposals; you mark the ones you want and it applies them.
What do I do from the dashboard?
Decide. In Optimization proposals you apply or discard each proposal; in Campaigns you open the campaign to see metrics and add negatives by hand.
What does it cost?
The analysis consumes credits, 1.5 times a Meta campaign's; the exact amount appears before you confirm. Applying proposals is free.
Where is it in the dashboard?
Steps
- Type the phrase. In the IQ chat type "Optimize my ad campaign on Google.".
- Pick the campaign. Select the active Google campaign you want to analyse.
- Confirm the analysis. The chat shows the cost (×1.5 versus Meta); confirm to start.
- Pick the changes. Review the proposals: budget, negatives, ads, keywords.
- Confirm. CustomIQ applies the changes on your Google Ads account.
Frequently asked questions
- Can I optimize from the dashboard?
- Yes. In Campaigns open the active campaign and click "Optimize campaign"; it asks you to confirm before the analysis is charged. Proposals already generated are also decided in Optimization proposals.
- Why does it cost more than on Meta?
- The Google analysis processes search terms and keywords as well as ads; that is why it costs 1.5 times the Meta one.
- Does adding negatives affect learning?
- No; negatives are safe. Large bid or budget changes can restart it, and the agent takes that into account.
Related
- Optimization proposals: accept or discard changesWhat the Optimization proposals tab is, where proposals come from and how to apply or discard them.
- Add negative keywords to a Google Ads campaignHow to add negative keywords to a Google campaign from Campaigns to stop paying for irrelevant clicks.
- Optimize a Meta campaign with improvement proposalsHow to request in the chat an analysis of an active Meta campaign and apply the optimization proposals CustomIQ generates.