See the results of a TikTok Ads campaign
Updated 2026-10-12
In CustomIQ a deployed TikTok Ads campaign opens in Campaigns with the structure created on TikTok, campaign, ad group and ads, each with its status. Impressions, views, clicks and cost are in TikTok Ads Manager, which opens from the campaign; the leads it brings appear in Analytics, under Funnel.
Where are the results?
The structure and status in the campaign inside Campaigns; impressions, views, clicks and cost in TikTok Ads Manager; the leads it brings in Analytics, under Funnel; and a summary in the IQ chat if you ask "How's my month?".
What do I do from the dashboard?
Open the campaign in Campaigns: once deployed, the detail shows the structure created on TikTok (campaign, ad group and ads with their status). Use "Open in TikTok Ads Manager" to see impressions, views, clicks and cost per result.
What is not available yet?
Adding creatives, optimizing with proposals and retargeting exist today for Meta and Google; on TikTok, if a campaign underperforms, the option is to create a new one from the chat.
Where is it in the dashboard?
Steps
- Open the campaign. In Campaigns, click the active TikTok campaign.
- Compare in Analytics. Open Analytics to see every channel together.
- Ask the chat. Type "How's my month?" in the IQ chat.
Frequently asked questions
- Can I request a TikTok optimization?
- Not yet; optimization with proposals is available for Meta and Google.
- How often is the data refreshed?
- CustomIQ syncs periodically with TikTok; there can be a few hours of delay.
- What do I do if it underperforms?
- Review the ads in the campaign and consider creating a new campaign with a different angle from the chat.
- How do I get to the step that is waiting?
- Click the campaign's status label in Campaigns: it opens the detail on that step. Locked steps show the reason on hover.
Related
- The paid campaign detail in CampaignsHow to read the detail of a Google, Meta, TikTok or LinkedIn campaign in Campaigns: steps, states, banners, locks and actions.
- Review, approve and deploy a TikTok Ads campaignHow to review the ads, approve the budget and deploy a TikTok campaign from the Campaigns page.
- Daily digest: what changed and what you should doWhat the Daily digest tab in Campaigns is: the report of what changed in your campaigns and which actions CustomIQ recommends.
- See how my month is going (results summary)How to ask the IQ chat for the month's results summary with "How's my month?" and what the card contains.