Review, approve and deploy a TikTok Ads campaign
Updated 2026-10-12
In CustomIQ you deploy a TikTok Ads campaign from the Campaigns page: open the campaign, review the generated videos and copy, approve the budget and click deploy; CustomIQ publishes it to your TikTok for Business account and marks it active. Nothing is published until you deploy.
Video tutorial
What is deploying a TikTok Ads campaign?
It is publishing it to your TikTok for Business account with the approved ads and budget. Until then it exists only in CustomIQ.
What do I do from the dashboard?
In Campaigns the detail has five steps: Strategy, Budget, Creatives, Review and Launch. Approve the budget (minimum 20 per day per ad group, in your ad account's currency), approve or reject every script under Creatives and, once the videos, images and landing page are generated, check them under Review. The Launch step checks the connected TikTok account and identity and shows the deploy button with the amount to confirm. The campaign is created paused on TikTok and you activate it from the live panel or in TikTok Ads Manager.
Can I do it in the chat?
The chat tells you when the campaign is ready and takes you to it; approval and deployment happen on the Campaigns page.
What do I need first?
A valid TikTok Ads connection in Connections with a payment method set on TikTok.
Where is it in the dashboard?
Steps
- Open the campaign. In Campaigns, click the TikTok campaign pending review.
- Review the ads. Check video, copy and call to action of each ad.
- Approve the budget. Confirm the proposed budget.
- Deploy. Click deploy; the campaign is published to TikTok and becomes active.
Frequently asked questions
- Can I change a video before deploying?
- Yes, ask to regenerate it from the campaign; it consumes credits and the amount is shown first.
- Who charges the ad spend?
- TikTok, through your ad account's payment method.
- Why does it not appear in TikTok Ads Manager?
- Check that you deployed and that the TikTok Ads connection is still valid in Connections.
- How do I get to the step that is waiting?
- Click the campaign's status label in Campaigns: it opens the detail on that step. Locked steps show the reason on hover.
Related
- The paid campaign detail in CampaignsHow to read the detail of a Google, Meta, TikTok or LinkedIn campaign in Campaigns: steps, states, banners, locks and actions.
- Create a TikTok Ads campaignHow to create a TikTok ad campaign with CustomIQ: you ask in the chat, review the videos and deploy from Campaigns.
- See the results of a TikTok Ads campaignWhere to see a TikTok Ads campaign's results: structure in Campaigns, metrics in TikTok Ads Manager, leads in Analytics.
- Approve the budget and deploy a Meta campaignHow to approve the budget and deploy (publish) a Meta campaign from Campaigns, and what happens next.