Ask the IQ chat what to do with my ads
Updated 2026-10-11
In CustomIQ type "What should I do with my ads?" in the IQ chat and you get up to five actions ranked by importance: changes that made things worse, campaigns needing attention, improvements ready to apply, spend with no conversions or a low CTR. Each comes with a button that opens the task. It applies nothing and costs no credits.
Video tutorial
In the chat: type this phrase in the IQ chat
What should I do with my ads?Review my campaigns
What is the IQ chat's ads review in CustomIQ?
It is a card that gathers in one answer the most important things to do with your Meta and Google campaigns: applied changes that made things worse, campaigns the daily review flags, improvements ready to apply, campaigns spending without conversions and ads with a low CTR.
How do I ask in the chat?
In the IQ chat type "What should I do with my ads?", "Review my campaigns" or "How do I improve my advertising?". The card ranks up to five actions from most to least urgent and each has the button that opens the task.
What do I do from the dashboard?
Each campaign's detail is under Campaigns and pending improvements under Proposals; the chat review only tells you where to start.
What do I need first?
Published campaigns on Meta or Google Ads with the account connected. Without campaigns, the card says so.
What does it cost?
Nothing. The review costs no credits; only analysing a campaign with "Optimize" may.
Steps
- Ask in the chat. Type "What should I do with my ads?" or "Review my campaigns" in the IQ chat.
- Read the priorities. You see up to five actions, from most to least urgent, with the campaign and the reason for each.
- Press the action's button. "Optimize" opens that campaign's optimization and "New creative" opens adding a creative.
Frequently asked questions
- Is anything applied from the review?
- No. Each button opens the matching task, where you review and confirm before anything changes.
- What is the review based on?
- The status and results of the last 7 days, the optimizer's pending improvements, the Meta daily review and the result of changes already applied.
- What does "spends with no conversions" mean?
- That the active campaign spent 20 or more (in the account's currency) in the period without recording any conversion.
- When does it suggest a new creative?
- When a Meta campaign with at least 1,000 impressions has a CTR below 0.8%.
- Does it also review TikTok and LinkedIn?
- Only their status: they don't have an optimizer yet, and the card says so.
- Does it cost credits?
- No. The review is free; analysing a campaign from "Optimize" may cost.
Related
- See how my campaigns are doing from the IQ chatHow to ask the IQ chat for the status and results of your Meta, Google, TikTok, LinkedIn and SEO campaigns, and what the card shows.
- See pending improvements and what changed in my campaigns from the IQ chatAsk the IQ chat which improvements the optimizer proposes and whether the Meta changes worked.
- Optimize a Meta campaign with improvement proposalsHow to request in the chat an analysis of an active Meta campaign and apply the optimization proposals CustomIQ generates.