See pending improvements and what changed in my campaigns from the IQ chat

Updated 2026-10-19

In CustomIQ type "What improvements do you have pending?" in the IQ chat to see the optimizer's unapplied proposals on Meta and Google, "What changed yesterday?" for the Meta daily review and "Did the changes work?" for the 7- and 30-day result of applied changes. They are read-only, free and apply nothing.

Video tutorial

In the chat: type this phrase in the IQ chat

  • What improvements do you have pending?
  • What changed yesterday?
  • Did the changes work?
  • Which searches are wasting money?
  • Which negative keywords do I have?
Open the IQ chat
From the dashboard:IQ chatOptimization proposals

What are the IQ chat's optimization cards in CustomIQ?

They are three read-only answers about the campaign optimizer's work: the improvements it proposed that you have not applied yet, what the daily review of your Meta campaigns found, and whether the changes you already applied paid off.

How do I ask in the chat?

In the IQ chat type "What improvements do you have pending?" to see the proposals per campaign, with their risk and reason. "What changed yesterday?" shows, per Meta campaign, how spend, conversions and CTR moved against the previous day and how many proposals the review left; "hoy" shows this morning's review. "Did the changes work?" lists each applied change with CPA, ROAS and CTR before and at 7 and 30 days, and the verdict. "Which searches are wasting money?" shows the Google Ads search-term proposals, and "Which negative keywords do I have?" the negatives already live.

What do I do from the dashboard?

Pending proposals are also under Proposals, where you can apply or reject them.

What do I need first?

Published campaigns on Meta or Google Ads. Proposals appear when the optimizer analyses a campaign (with "Optimize my campaign X" or in the Meta daily review); results, once you have applied one.

What does it cost?

Nothing. These questions cost no credits. Applying proposals happens from "Optimize my campaign", which does cost when it analyses.

Steps

  1. Ask in the chat. Type "What improvements do you have pending?", "What changed yesterday?" or "Did the changes work?" in the IQ chat.
  2. Read the card. You see the proposals per campaign with their risk, the day's variations on Meta, or CPA, ROAS and CTR before and after each change.
  3. Apply if you want. Press "Optimize" or type "Optimize my campaign X" to review and apply proposals; nothing is applied from these cards.

Frequently asked questions

Is anything applied from these cards?
No. They are read-only. To apply proposals type "Optimize my campaign X" and choose which ones to apply.
Which platforms do the improvements cover?
Meta and Google Ads, which have an optimizer. TikTok and LinkedIn do not have one yet and the card says so.
Why does "What changed yesterday?" only show Meta?
The automatic daily review exists only for Meta. Google Ads has no daily review; its proposals appear under "What improvements do you have pending?".
What does "advisory" mean on a proposal?
That the optimizer recommends it but cannot apply it for you (for example, reviewing conversion tracking). The others are applied from the optimization.
When do I know whether a change worked?
7 and 30 days after applying it the card compares CPA, ROAS and CTR with the previous month and gives a verdict (improved, degraded or inconclusive).
How do I see which searches waste money?
Type "Which searches are wasting money?". The card shows only the Google Ads search-term proposals (searches to block as negatives and good ones to add as keywords). You apply them from "Optimize my campaign X".
How do I see my negative keywords?
Type "Which negative keywords do I have?". You'll see, per Google Ads campaign, the negatives already live and their match type. Read-only.
Does it cost credits?
No. Reading proposals, the daily review or the results costs no credits; analysing a campaign with "Optimize my campaign" does.

Related

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