Pause or resume a campaign from the IQ chat
Updated 2026-10-11
In CustomIQ type "Pause the campaign Verano." in the IQ chat. The chat finds the campaign, shows you what will change and only does it when you answer "yes". On Meta you can pause the campaign or one ad set; on TikTok and on LinkedIn, the campaign. Not Google Ads yet. It is free.
Video tutorial
In the chat: type this phrase in the IQ chat
Pause the campaign Verano.Resume my TikTok campaign.
What is "Pause or resume a campaign" in CustomIQ?
It is an IQ chat action that pauses or resumes one of your brand's published campaigns on Meta, TikTok or LinkedIn. While paused, the campaign does not spend.
How do I ask for it in the chat?
Type "Pause the campaign Verano." or "Resume my TikTok campaign." in the IQ Chat. If you name the ad set ("Pause the Madrid ad set of the campaign Verano."), the chat goes straight to the confirmation. Before you confirm, the card shows what changes; answer "no" and nothing is touched.
What do I do from the dashboard?
Each campaign's status is in Campaigns. Google Ads is paused on the platform itself.
What do I need first?
A published campaign and the ad account connected. If the connection has expired, the chat asks you to reconnect it in Integrations.
How much does it cost?
Nothing. Pausing and resuming do not use credits.
Steps
- Ask in the chat. Type "Pause the campaign Verano." or "Resume my TikTok campaign." in the IQ chat, with your campaign's real name.
- Choose what to change. If you have several campaigns, the chat asks which one. On Meta it also asks whether you mean the whole campaign or one ad set.
- Confirm. The card shows what will change; nothing changes until you tap "Yes" or answer "yes".
Frequently asked questions
- What can I pause on each platform?
- On Meta, the whole campaign or one ad set. On TikTok and on LinkedIn, the campaign. LinkedIn campaigns are created paused, so "resume" is what starts them spending.
- What answer counts as a confirmation?
- Only a plain "yes", such as "yes" or "Yes, pause". If you answer with conditions ("yes, but only the Madrid one") or ask for something else, the chat asks again and changes nothing.
- What if Meta doesn't show me the ad sets?
- The chat says so on the card and proposes the whole campaign; you can answer "no" and do it in Meta.
- What if the platform refuses the change?
- The chat tells you the reason the platform gives and changes nothing.
- What about Google Ads?
- Not from the chat yet; the chat says so before asking you anything, and you can do it in Google Ads.
- Does it cost credits?
- No. Pausing and resuming are free. When resumed, the campaign spends again at its daily budget.
Related
- See how my campaigns are doing from the IQ chatHow to ask the IQ chat for the status and results of your Meta, Google, TikTok, LinkedIn and SEO campaigns, and what the card shows.
- The Campaigns page: what it shows and what you can doWhat the Campaigns page in CustomIQ is, which campaigns it lists and which actions (review, approve, deploy) happen there.