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Create a Meta lookalike audience in the IQ chat

Updated 2026-10-19

In CustomIQ, creating a Meta lookalike audience from the IQ chat is not available yet. Once it is, you'll type "Create a lookalike of my customers" and the chat will create in Meta the 1% of Spain's population most like them, free and without adding it to any campaign.

From the dashboard:IQ chat

What does the IQ chat create when you ask for a lookalike?

Once available, the CustomIQ IQ chat will create in Meta a lookalike of the source you pick: a segment's leads, your customers or your website visitors. It's the 1% of Spain's population most like them. It isn't available yet; today you create it in Meta Ads Manager. You'll ask for it in the IQ chat.

Does it add it to my campaigns?

No. It only creates it; you use it when you create or edit a campaign.

What if Meta is still processing the source?

A new list or website visitors can take a few hours. The chat says so and, when you ask again, finishes the audience without uploading anything again.

Steps

  1. Once it's available. You'll type "Create a lookalike of my customers" or "…of the leads of Freelancers".
  2. Pick the source. A segment's leads, your customers or your website visitors.
  3. Confirm. The chat says how many contacts it starts from and creates nothing until your "yes".
  4. Use it in a campaign. It shows in Meta Ads Manager under Audiences, to use when you create or edit a campaign.

Frequently asked questions

How much does it cost?
Nothing.
What data goes to Meta?
Only your contacts' email and phone, encrypted before they leave CustomIQ.
Why can't I create one for my clinic?
Since 2025 Meta blocks audiences that imply health topics from new campaigns, and a lookalike inherits that.
How many contacts do I need?
At least 100 with an email or phone.

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