Digital twins: create yours and make it your brand's face
Updated 2026-10-19
In CustomIQ a digital twin is the AI version of a real person, built from at least five photos and, optionally, a voice. Create it in Talents with Add Influencer, Digital Twin, then open your brand profile and choose it under Brand face: from then on every ad, post, carousel, video and landing image of that brand uses your twin.
Video tutorial
What is a digital twin in CustomIQ?
It is the AI replica of a real person, usually you: your image from at least five reference photos and, if you turn it on, your voice. With a twin you appear in ads, posts and videos without photo shoots. A talent can also be an AI influencer or model invented by AI, or one of the free public ones in the library.
What do I do from the dashboard?
In Talents, press Add Influencer and choose Digital Twin. Enter your name and segment, leave Rates and Licensing off if the twin is only for your brand, and press Next. Choose language and gender, turn on voice, upload at least five photos and press Save. CustomIQ charges the creation fee and builds the twin in a few minutes.
To make it the face of a brand, open Brand Profiles, edit the brand and choose the twin under Brand face. Every paid ad, organic post, carousel, avatar or hybrid video and landing image of that brand then uses it. If the twin has no voice yet, the form warns you.
Can I do it in the chat?
No. Twins are created in Talents and assigned in the brand profile. Once assigned, the IQ chat uses the brand's face automatically whenever it creates content.
What do I need first?
Five or more sharp photos of the person, face visible, with different angles and outfits, and enough credits for the creation fee.
What does it cost?
A one-off creation fee, shown in the form before you save. Using your own twin afterwards costs nothing extra; paid talents owned by other people add their own fee.
Steps
- Open Talents. Go to Audience and Catalog, Talents, and press Add Influencer.
- Choose Digital Twin. Pick Digital Twin, enter your name and the segment it speaks to, then press Next.
- Set language, gender and voice. Choose the language and gender, and turn on voice so the twin can talk in videos.
- Upload five photos. Upload at least five clear, well-lit photos of your face from different angles, then press Save.
- Make it your brand's face. In Brand Profiles, edit the brand and choose your twin under Brand face, then Update Profile.
Frequently asked questions
- How much does a digital twin cost?
- Creating it has a one-off fee charged from your credits; the amount is shown before you press Save.
- Can other brands use my twin?
- Only if you turn on Rates and Licensing; then you set a price and verify your identity. Off, it is private to you.
- What if I don't want to appear myself?
- Create an AI avatar instead, a presenter invented by AI, or leave Brand face on Automatic so each campaign chooses.
Related
- AI avatars: a presenter for your content without photo shootsCreate an AI avatar in CustomIQ Talents and use it in your content.
- Brand profiles and the brand guideWhat a brand profile is in CustomIQ, what the brand and design guide contains, and how to edit it so every agent uses it.
- Generate videos with AIHow to generate AI videos in CustomIQ, in the chat as organic video or from the Video generator, with voice, talent or digital twin.