How to create your AI digital twin and make it the face of all your brand's content

2:17 · Published 2026-10-19

In CustomIQ a digital twin is the AI version of a real person, built from at least five photos and, optionally, a voice. Create it in Talents with Add Influencer, Digital Twin, then open your brand profile and choose it under Brand face: from then on every ad, post, carousel, video and landing image of that brand uses your twin.

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0:00Introduction

In this tutorial you'll create your digital twin, and make it the face of every ad, post and video your brand publishes. Open Audience and Catalog, Talents. These are the people who appear in your content.

0:17Create your digital twin

Press Add Influencer. Choose Digital Twin, a real person. An AI influencer, instead, is a person invented by AI. Give it your name. And pick the segment it speaks to. Leave Rates and Licensing off if the twin is only for your own brand. Turn it on if you want other brands to pay to use it. Press Next. Choose the language it speaks. Its gender, so the voice matches.

And turn on voice, so your twin can talk in videos.

0:50Photos and voice

Now upload at least five photos of yourself. Use clear, well-lit photos, face visible, with different angles and outfits. The better the photos, the more your twin looks like you. Creating a twin has a one-off fee, charged from your credits. Press Save, and CustomIQ starts building your twin. It takes a few minutes. You'll see it in your talents when it's ready.

As this is a demo, we close without saving.

1:24Make it your brand's face

Now make it your brand's face. In Brand Profiles, edit your brand. Find Brand face. And choose your twin. In this demo we use the CustomIQ influencer. From now on, every paid ad, organic post, carousel, video and landing image for this brand uses this face. If the twin has no voice yet, CustomIQ tells you here. Press Update Profile to save it. Here we cancel, to keep the demo brand as it was.

Your twin works for every campaign of this brand. Leave Brand face on Automatic if you'd rather let each campaign choose its own talent.

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