What CustomIQ is and how it works
Updated 2026-10-10
CustomIQ is an AI marketing team: you tell the IQ chat who you sell to and what you offer, it researches your market, designs a strategy, creates ads, images, landings and posts, and deploys campaigns on Google Ads, Meta, TikTok or LinkedIn. You work by chatting in the IQ chat or with full control from the dashboard.
Video tutorial
In the chat: type this phrase in the IQ chat
Help me create a multichannel marketing plan for this quarter.
What is CustomIQ?
CustomIQ is your AI marketing team. You tell it who you sell to and what you offer, and it researches your market, designs a strategy, creates the creatives (ads, images, videos, landings, posts, emails) and deploys campaigns on Google Ads, Meta (Facebook and Instagram), TikTok or LinkedIn.
It also covers organic content for Instagram, TikTok and LinkedIn, the blog, landings, email and SEO, and learns from results to improve month after month.
How do I work with the IQ chat?
In the IQ chat you talk to your strategist: you ask for a plan, answer its questions and approve what it proposes. Every action shows its credit cost before running and nothing is published without your approval.
The chat home screen offers quick actions: create a marketing plan, create an ad campaign, create organic content, add creatives, optimize, retargeting, see how your month is going or connect an account.
What do I do from the dashboard?
The dashboard gives you full control: the Home page summarises your account, and the campaigns, audiences, content studio, analytics and settings sections let you review and adjust everything the chat prepared.
Paid campaigns are created in the chat; the dashboard is where you review creatives, approve budget and deploy.
What does CustomIQ cost?
CustomIQ runs on credits that are consumed when it generates things (researching a segment, creating images, building a landing). You receive welcome credits for your first plan when you sign up, and every action shows its cost before running. Ad budget is paid separately, in your Google or Meta account.
Steps
- Describe your business. Complete the three-step assistant (audience, brand and offer) right after signing up.
- Ask for a plan in the IQ chat. Type "Help me create a multichannel marketing plan for this quarter." and answer its questions.
- Approve and review. Approve the plan, review the generated creatives and deploy the campaigns when you are happy.
- Keep growing. Use the chat actions to optimize, add creatives or see how your month is going.
Frequently asked questions
- Can CustomIQ spend money on ads without me knowing?
- No. Campaigns are deployed paused and only you activate them from Google Ads or Meta Ads Manager.
- Do I need marketing knowledge to use CustomIQ?
- No. The IQ chat asks what it needs, explains every step and proposes a plan you approve or change.
- Does CustomIQ replace the classic dashboard?
- No. The IQ chat and the dashboard coexist; you can switch modes at any time without losing anything.
Related
- First steps in CustomIQThe full path to your first campaign: sign-up, assistant, plan, connections, creatives and deployment.
- The two work modes, IQ chat and dashboardThe difference between IQ mode (chat) and Manual mode (dashboard), when to use each and how to switch.
- What you can ask the IQ chatThe full list of what the CustomIQ IQ chat can do, grouped into create, grow, connect and content, with what is not available yet.