How to add a new creative to a live Meta campaign with AI

0:00Introduction

When an ad starts to wear out, you don't need a new campaign. From the chat you can add a fresh creative to the one that's already running. Open a conversation. Click New conversation.

0:15Pick campaign, product and ad set

Type "Add an image creative to my Meta campaign". If you'd rather have a video or a carousel, just swap the word image. The chat lists your published Meta campaigns. We'll add the creative to our lead campaign for the subscription agency. Answer with its number or its name. Now pick the product the creative will feature. The first option is the campaign's own product.

We'll keep the same one. Next, the ad set it goes into. The list comes straight from Meta, so you see the ad sets the campaign has right now. We'll pick the first one.

1:02The proposal

Before generating anything, the chat proposes the creative: the angle, the headline, the copy and what the image will show. The proposal is free. You're only charged when you say "generate", so you can ask for changes at no cost. We ask for a different angle, in our own words. And it prepares a new proposal that takes our request into account. When you like it, give the go-ahead.

1:36Generate and publish

Type "generate". Now the image is actually created, and it's charged in credits. The creative shows up in this card as soon as it's ready. You can click it to see it full size. Type "ready" so the chat picks it up. The chat asks whether to publish it. Say "publish" and it goes to Meta paused, so you can switch it on whenever you want. Or tell it what to change.

Nothing is published without your approval. We'll leave it here, ready to review, and in the next tutorial we'll see how to approve content.