Add a new creative to an active Meta campaign
Updated 2026-10-12
In CustomIQ you add a creative to an active Meta campaign from the IQ chat: type "Add an image creative to my Meta campaign." (or de vídeo, or de carrusel). The agent asks for campaign, product, ad set and format, shows the proposal (angle, copy, what it will show) and only generates it when you say "generate".
Video tutorial
In the chat: type this phrase in the IQ chat
Add an image creative to my Meta campaign.
What is adding a creative?
It is adding a new image, video or carousel to a Meta campaign that is already published, without creating another campaign. Useful to refresh ads that wear out or to test a different angle.
How do I do it in the chat?
Type "Add an image creative to my Meta campaign." in the IQ chat; swap "image" for "video" or "carousel" depending on the format. The agent asks for campaign, product, ad set and format, and shows you the proposal before creating it: the angle, headline, text and what the image or video will show. If you want another approach, say it in your own words ("focus on natural ingredients") and it proposes another; it only generates when you say "generate". If the campaign's research is old, it offers to refresh it first.
What do I do from the dashboard?
Accept. Nothing is published without your go: when the image is ready the chat asks whether to publish it in the chosen ad set, and you can also approve it from the card or from the campaign detail in Campaigns. If you ask for a change after seeing it, it proposes another version and the previous one is not published. Everything you ask for (the angle, a text on the image) reaches the generation. Once published, the card marks it "Published on Meta", the chat confirms it and a link opens it in Ads Manager: it goes in paused until you activate it. The chat card shows only the creative you just generated, not the ones added to that campaign before. There is no form to add creatives from the dashboard.
What do I need first?
An active (deployed) Meta campaign and the product you want to feature. If the campaign was paused or deleted on Meta, it accepts no new creatives.
What does it cost?
Each creative consumes credits depending on the format; the proposal is free and you are only charged when you say "generate".
Do my Meta ads appear on my Instagram profile?
Yes. Before creating each image, video or carousel ad, CustomIQ publishes it as a post on the Instagram account linked to your ad's Facebook Page, and the ad promotes that post: it shows on your grid and likes and comments add up there instead of staying hidden in the ad. Videos go out as Reels, vertical images are cropped to 4:5 (the tallest the feed allows) and carousel cards all take the first card's shape. Nothing is posted on your Facebook Page, but the ad still shows on Facebook. In catalog campaigns the post is published too, but Meta only lets the ad use the catalog format. If there is no Instagram connected in Connections, the ad runs as before, without appearing on your profile.
Where is it in the dashboard?
Steps
- Type the phrase. In the IQ chat type "Add an image creative to my Meta campaign." (or de vídeo or carrusel).
- Pick the campaign. Select the active Meta campaign from the ones it lists.
- Pick product and ad set. Say which product the creative features and its ad set; the list is the ad sets the campaign has on Meta right now.
- Pick the style. For video, the style; for carousel, the number of slides.
- Review the proposal. Read the angle, the copy and what it will show; ask for another angle in your words or say "generate".
- Accept and publish. When it is ready, type "done", look at it in the card and say "publish" or ask for another change.
Frequently asked questions
- Can I add creatives to Google, TikTok or LinkedIn campaigns?
- Adding creatives is available for Meta and, with collections, also for Google; TikTok and LinkedIn do not support it yet.
- What if the campaign was deleted on Meta?
- CustomIQ marks it as removed after syncing and accepts no new creatives; create a new campaign.
- Can I add several products at once?
- Yes, with a collection: "Add a product collection to my campaign." generates one creative per product.
- Why do I see an ad set I created in Ads Manager?
- The chat reads the ad sets straight from Meta, so the ones you created or duplicated there show up and archived ones disappear; paused ones are marked "(paused)". Pick by number or type its name.
- Can I promote an Instagram post?
- Yes, in an Instagram followers campaign: ask "Add a creative to my followers campaign." and pick the post from the list. It only works in followers campaigns; if you have none, create one first.
- Do my Meta ads appear on my Instagram profile?
- Yes. Each image, video or carousel ad is first published as a post on your brand's Instagram and the ad promotes that post, so likes and comments add up on your profile. In catalog campaigns the post is published too, but the ad keeps the catalog format.
Related
- Add a product collection to a Meta or Google campaignHow to add a product collection to an existing campaign in the chat: generated creatives, native catalog or both.
- Review and approve the creatives of a Meta campaignHow to review, regenerate and approve the images, videos and copy of a Meta campaign before deploying it.
- Review a campaign's creatives in the chatHow to review in the IQ chat the creatives proposed for a campaign, adjust them and add new ones before they are generated.