How to create a Meta Ads campaign with AI (and only pay for the creatives you need)

0:00Introduction

In this tutorial you'll create an ad campaign for Facebook and Instagram. In CustomIQ, paid campaigns are requested in the chat, from the strategist.

0:13Ask the strategist for the campaign

Start a new conversation. Say you want a campaign on Meta and add what the agent needs: goal, segment, product and monthly budget. Send it. If something's missing, or it wants to confirm your segment or product, it'll ask. Just answer. Once everything's clear, the agent shows you a summary: brand, segment, product, goal and budget. If something's off, type what to change.

If it looks right, click Continue to generate the strategy.

0:51Review and approve the plan

Here's the plan: which campaign it proposes, why, and how much budget it gets. You'll also see the estimated cost in credits. Click Approve and execute. CustomIQ sets up the campaign and researches your competitors' ads. When the research is done, the campaign shows up in the summary, where you can open its details and check the strategy before moving on.

1:18Choose your creatives and save credits

Before generating anything, check what's going to be produced. Click Creatives on the campaign. These are the ads the research proposes: images and videos, each with its copy and the idea behind it. Nothing has been generated yet. Every creative costs credits, and you don't need all of them to start. Remove the ones you don't want. We'll keep just one video and one image.

If a format you want is missing, just ask for it. Here there's no image, so we ask the agent to add one. It's only written into the proposal for now, not generated. Now only two creatives are active. The ones you removed won't be generated, so you won't pay for them. You can restore any of them later. When you're happy with the selection, click Done.

2:23Generate the creatives

Now click Approve and generate assets. The agent generates only the two creatives you kept. That uses credits, but nothing is published on Meta yet. These are your creatives. Review them here or on the Campaigns page, and regenerate any you don't like.

2:42Deploy to Meta

And this is the last step. Deploy campaigns creates the campaign in your Meta ad account, paused. It only spends once you switch it on in Ads Manager. Done. Your campaign is waiting in Campaigns, where you can deploy it and track its results. Meta bills your ad spend directly.