Create a Meta Ads campaign (Facebook and Instagram)
Updated 2026-10-17
In CustomIQ a Meta Ads campaign is created from the IQ chat: type "Create an ad campaign on Meta.", the agent asks for goal, audience, offer and budget, researches competitors, generates the creatives and leaves them in Campaigns, where you review them, approve the budget and deploy. You can also create it by hand with Add Campaign in Campaigns.
Video tutorial
What is a Meta Ads campaign in CustomIQ?
A Facebook and Instagram ad campaign the agent designs end to end: it researches competitor ads, writes the copy, generates images, videos or carousels and publishes it to your Meta ad account.
How do I create it in the chat?
Type "Create an ad campaign on Meta." in the IQ chat. The agent asks for whatever is missing: goal (sales, leads, visits), audience or segment, product or offer and budget. Then it presents a plan; once you approve it, it prepares brand and segment, produces the creatives and tells you when they are ready to review.
How does CustomIQ create the creatives for a campaign?
The agent writes several distinct creative concepts (hook, angle and format) from the product or service you choose for the campaign, the goal and the segment. The segment sets the tone and the problems addressed; the product is what is advertised, so every concept shows or explains it. If you change the product, regenerate the campaign to get new creatives.
What do I do from the dashboard?
Review, approve and deploy. The campaign appears in Campaigns: review each creative (you can regenerate it), approve the budget and click deploy. Nothing is published to Meta until you deploy.
What do I need first?
Your Meta ad account connected in Connections, a complete brand profile and, if you sell products, your products or collections loaded so the creatives can feature them.
What does it cost?
Competitor research and each creative consume credits; the chat shows the amount before every paid step and only charges when you confirm. The ad budget is charged by Meta directly.
Where is it in the dashboard?
Steps
- Connect Meta Ads. Check in Connections that your Meta ad account is connected.
- Type the phrase. In the IQ chat type "Create an ad campaign on Meta.".
- Answer the agent. Give the goal, audience or segment, product or offer and monthly budget.
- Approve the plan. The agent presents the plan; approve it so it generates the creatives.
- Review in Campaigns. Open the campaign in Campaigns, review the creatives and approve the budget.
- Deploy. Click deploy; the campaign is published to your Meta account.
Frequently asked questions
- Can I create the campaign from the dashboard without the chat?
- Yes. In Campaigns click Add Campaign, pick a paid goal and Meta as the channel; after saving, the review, approval and deploy are the same.
- What does it cost to create a Meta campaign?
- Research and creative generation consume credits and the amount is shown before you confirm; ad spend is paid to Meta.
- Can I request several campaigns at once?
- Yes: ask for a multichannel marketing plan and the agent proposes campaigns for every connected channel.
- What are the recommended creatives based on?
- On the product or service chosen for the campaign, the goal and the segment; every concept advertises that product.
Related
- Create a campaign manually from CampaignsHow to create a paid or organic campaign without the IQ chat, from the Add Campaign form in Campaigns.
- Connect Meta Ads (Facebook and Instagram) to CustomIQHow to connect your Meta ad account (Facebook and Instagram) from Connections or from the chat, and what you need.
- Review and approve the creatives of a Meta campaignHow to review, regenerate and approve the images, videos and copy of a Meta campaign before deploying it.
- Approve the budget and deploy a Meta campaignHow to approve the budget and deploy (publish) a Meta campaign from Campaigns, and what happens next.