How to create a retargeting campaign on Meta or Google with AI

0:00Introduction

In this tutorial you'll create a retargeting campaign, to show ads again to people who already visited your site, watched your videos or interacted with your ads.

0:14Ask the chat

In the IQ chat, start a new conversation. And ask for retargeting on Meta. For Google search campaigns, say Google instead. The chat explains what it will do. It creates a new campaign aimed at your warm audience, reusing the setup of one of your prospecting campaigns at a reduced budget.

0:36Pick the source campaign

These are your active prospecting campaigns, each with its platform. Pick the one to build on. We'll answer with its number.

0:48The retargeting campaign

The agent researches the warm audience and prepares the campaign. Here's the summary, with the reduced budget. Its creatives don't introduce your brand. They pick up where the person left off, answer the objection that stopped them and close with a reason to act now. As with any campaign, you can review the proposed creatives before generating them.

From here it works like any Meta campaign. Approve and generate assets creates the creatives, and then you deploy it. That's it. If your campaign is already deployed, the chat may also offer retargeting on its own when a warm audience is ready.