Retargeting on Google Ads: reach your visitors again
Updated 2026-10-13
In CustomIQ you create Google Ads retargeting by typing "I want to run retargeting for my campaigns on Google." in the IQ chat: you pick the cold source campaign, confirm, the agent prepares the retargeting campaign with its creatives, you review them and publish. The campaign appears in Campaigns with its results like any other.
Video tutorial
In the chat: type this phrase in the IQ chat
I want to run retargeting for my campaigns on Google.
What is retargeting on Google Ads?
It is showing ads again to people who already visited your website or clicked a previous campaign, with messages designed to close the sale.
How do I do it in the chat?
Type "I want to run retargeting for my campaigns on Google." in the IQ chat. The agent lists your cold campaigns, you pick the source, confirm the cost, review the creatives and publish.
What do I do from the dashboard?
Follow the campaign in Campaigns: creatives, budget and results. There is no creation form in the dashboard.
What do I need first?
An active or recent Google Ads campaign as source and, for visitor audiences, the Google tag installed on your website.
What does it cost?
Generating creatives consumes credits, with the amount visible before you confirm; ad spend is charged by Google.
Where is it in the dashboard?
Steps
- Type the phrase. In the IQ chat type "I want to run retargeting for my campaigns on Google.".
- Pick the cold campaign. Select the source search campaign.
- Confirm. Review the summary and the cost; confirm to generate the creatives.
- Review the creatives. Approve or request changes.
- Publish. Click publish; the retargeting campaign is deployed to Google Ads.
Frequently asked questions
- What is the cold campaign?
- The search campaign aimed at new people; its audience (visits, clicks) is who you reach again.
- Do I need the Google tag on my website?
- For visitor audiences, yes; the agent checks the connection and warns you if it is missing.
- Does it work the same on Meta?
- Yes: "I want to run retargeting for my campaigns on Meta." follows the same process.
Related
- Create a Google Ads campaign (search / SEM)How to create a Google Ads search campaign with CustomIQ: you ask in the chat and review keywords and ads in Campaigns.
- Retargeting on Meta: reach people who already know youHow to create a Meta retargeting campaign in the chat from a cold campaign, and what re-engagement creatives it generates.
- See the results of a Google Ads campaignWhere to see a Google Ads campaign's results: status and structure in Campaigns, clicks and cost in Google Ads, leads in Analytics.