Can I create organic content without going through the chat?

Yes. The Studio generators (images and videos) create pieces directly; the chat is the guided path that also fits them into your plan.

When is organic content charged?

Only when you confirm at the last step of the guided process. There is no charge before that.

Does it publish by itself?

No. The piece waits in Posts and you schedule or publish it from Calendar with the connected account.

Where do I see whether a post of the goal failed?

In Campaigns, open the goal: the label says "Active · N pieces failed" and the Content tab shows the reason and "Republish", for free.

Create organic content for Instagram and TikTok

Name: How to create organic Instagram, TikTok and LinkedIn posts with AI
Uploaded: 2026-10-10
Duration: 1 min 56 s
Description: In CustomIQ organic content for Instagram and TikTok is created from the IQ chat: tap "Create organic content" or type "Create an organic image for Instagram.", pick the format, scope and platform, confirm, and the agent generates the piece. You can also use the Studio generators and schedule it in Calendar.

Updated 2026-10-11

In CustomIQ organic content for Instagram and TikTok is created from the IQ chat: tap "Create organic content" or type "Create an organic image for Instagram.", pick the format, scope and platform, confirm, and the agent generates the piece. You can also use the Studio generators and schedule it in Calendar.

Video tutorial

In the chat: type this phrase in the IQ chat

Create an organic image for Instagram.
Create an organic video for TikTok.
Create an organic carousel for Instagram.

Open the IQ chat

From the dashboard:IQ chat Posts Calendar

What is organic content in CustomIQ?

It is the unpaid content you publish on your Instagram and TikTok accounts: images, videos and carousels the agent generates with your brand and your offer.

Every piece is stored in Posts and scheduled from Calendar.

How do I create organic content in the chat?

Open the IQ chat and tap "Create organic content" in the launcher, or type one of these phrases (the chat understands them as written):

"Create an organic image for Instagram."
"Create an organic video for TikTok."
"Create an organic carousel for Instagram."

The guided process asks, in this order: format, scope (a new piece or one for an existing campaign), platform, ad or organic, and depending on the format the video style or the number of slides. It ends with a summary you confirm; only then is the piece generated and charged.

If you get a step wrong, type "back" or "change the format"; "cancel" leaves the process.

What do I do from the dashboard?

The Studio generators create pieces without the guided process: pick an image or a video, describe what you want and generate. The result also appears in Posts.

From Calendar you choose the date and time, and the post goes out through the connected Instagram or TikTok account.

What do I need first?

An Instagram or TikTok account connected in Connections.
A complete brand profile, so the piece uses your colors, tone and offer.

Facebook and video for LinkedIn are not available yet as organic channels.

What does it cost?

Credits are deducted when you confirm: an image from about 50 credits and a video from about 1,500 credits, depending on format and length. The summary shown before you confirm states the exact amount.

How do I follow the goal from Campaigns?

If the pieces belong to an organic goal, its detail in Campaigns shows progress towards the targets, what is scheduled, published, pending approval or failed, the content theme and the hashtags. From there you approve pending pieces, republish failed ones for free and pause or resume the goal.

Steps

Open the IQ chat. Go to IQ chat and tap "Create organic content", or type "Create an organic image for Instagram.".
Pick the format. Say whether you want an image, a video or a carousel.
Set the scope. Say whether the piece is new or belongs to a campaign you already run.
Pick the platform. Choose Instagram or TikTok and confirm it is organic content, not an ad.
Tune the format. For a video choose the style; for a carousel, the number of slides.
Confirm. Review the summary and confirm. You are charged only at this step.
Review and schedule. The piece appears in Posts; schedule it from Calendar.

Frequently asked questions

Can I create organic content without going through the chat?: Yes. The Studio generators (images and videos) create pieces directly; the chat is the guided path that also fits them into your plan.
When is organic content charged?: Only when you confirm at the last step of the guided process. There is no charge before that.
Does it publish by itself?: No. The piece waits in Posts and you schedule or publish it from Calendar with the connected account.
Where do I see whether a post of the goal failed?: In Campaigns, open the goal: the label says "Active · N pieces failed" and the Content tab shows the reason and "Republish", for free.

The organic goal detail in CampaignsWhat the detail of an organic goal (Instagram, TikTok, landing, email, blog) shows and what you can do from it.
Generate images with AICreate AI images in Studio · Images or in the chat, then review, edit and publish them from the gallery.
Generate videos with AIHow to generate AI videos in CustomIQ, in the chat as organic video or from the Video generator, with voice, talent or digital twin.
Publish and schedule contentHow to schedule and publish the pieces generated in CustomIQ to social media from Calendar and Posts, and how approval works.
Organic content for LinkedInHow to create organic images for LinkedIn from the chat, which formats are available and how they get published.

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