Create a TikTok Ads campaign
Updated 2026-10-17
In CustomIQ a TikTok Ads campaign is created from the IQ chat: type "Create an ad campaign on TikTok.", the agent asks for goal, audience and budget, generates the ad videos and copy and leaves them in Campaigns, where you review them, approve the budget and deploy. You can also create it by hand with Add Campaign in Campaigns.
Video tutorial
What is a TikTok Ads campaign in CustomIQ?
A video ad campaign for TikTok the agent designs: script, generated video, copy and settings, published to your TikTok for Business account.
How do I create it in the chat?
Type "Create an ad campaign on TikTok." in the IQ chat. The agent asks for whatever is missing (goal, audience, offer, budget), presents the plan and, once approved, generates the ads.
How does CustomIQ create the creatives for a campaign?
The agent writes several distinct creative concepts (hook, angle and format) from the product or service you choose for the campaign, the goal and the segment. The segment sets the tone and the problems addressed; the product is what is advertised, so every concept shows or explains it. If you change the product, regenerate the campaign to get new creatives.
What do I do from the dashboard?
Review, approve and deploy in Campaigns. For TikTok, today the flow is create, review the ads, approve the budget and deploy. Before deploying you can also review the creatives in the chat with "I want to review the creatives of my TikTok campaign.": you change the ad text, remove one or add a new video. Adding creatives to a campaign that is already published, optimizing and retargeting are not available on this channel yet.
What do I need first?
TikTok Ads connected in Connections and a complete brand profile.
What does it cost?
Generating videos and copy consumes credits, with the amount visible before you confirm; ad spend is charged by TikTok.
What is the minimum budget for a TikTok Ads campaign?
The minimum is 20 a day per campaign in your ad account's currency (€20 or $20), the minimum TikTok sets per ad group. CustomIQ deploys the campaign without its own cap and puts the daily budget on the ad group, so TikTok's campaign minimum (about 45 a day) does not apply. If you ask for less than 20 a day, the plan raises it to 20 a day (about 600 a month) and flags it under the platform-minimum adjustment. The campaign spends that amount every day until you pause it.
Where is it in the dashboard?
Steps
- Connect TikTok Ads. Check in Connections that your TikTok ad account is connected.
- Type the phrase. In the IQ chat type "Create an ad campaign on TikTok.".
- Answer the agent. Give the goal, audience, offer and monthly budget.
- Approve the plan. Approve it so it generates the videos and copy.
- Review and deploy. In Campaigns review the ads, approve the budget and deploy.
Frequently asked questions
- Can I add creatives or optimize a TikTok campaign later?
- Before you deploy it, yes, you can adjust its creatives in the chat: change the ad text, remove one or add a new video, which is generated when you confirm it. Adding creatives to a TikTok campaign that is already published, optimizing it and retargeting are not available on TikTok yet; they are on Meta and Google.
- What does it cost?
- Videos and copy consume credits with the amount visible before you confirm; ad spend is charged by TikTok.
- What is the minimum daily budget on TikTok?
- 20 a day per campaign, in your ad account's currency. If the plan proposes less, the agent raises it to 20 a day (about 600 a month) and says so in the plan.
- Is it the same connection as organic TikTok?
- No; TikTok Ads is connected separately in Connections.
- What are the recommended creatives based on?
- On the product or service chosen for the campaign, the goal and the segment; every concept advertises that product.
Related
- Create a campaign manually from CampaignsHow to create a paid or organic campaign without the IQ chat, from the Add Campaign form in Campaigns.
- Connect TikTok Ads to CustomIQHow to connect your TikTok ad account from Connections or from the chat to create TikTok Ads campaigns.
- Review, approve and deploy a TikTok Ads campaignHow to review the ads, approve the budget and deploy a TikTok campaign from the Campaigns page.
- Create a Meta Ads campaign (Facebook and Instagram)How to create a Meta ad campaign with CustomIQ: you ask in the chat and review, approve and deploy it in Campaigns.
- Review a campaign's creatives in the chatHow to review in the IQ chat the creatives proposed for a campaign, adjust them and add new ones before they are generated.