Brand guide settings: guardrails and look for every creative
Updated 2026-10-19
In CustomIQ the brand profile also sets the guardrails and look of every creative: competitors that guide your organic topics, a link policy that blocks or allows websites, your logo on every image and video, Photo or Typographic visual mode, a video look, client logos and reference ads. Edit the brand in Brand Profiles and press Update Profile.
Video tutorial
What do these brand settings control?
Beyond name, colours, fonts and tone, the brand profile holds the settings every generator applies: which competitors to learn from, which websites your content may link to, whether your logo is added, how images are made and how videos look.
What do I do from the dashboard?
In Brand Profiles, edit your brand. Under Competitors, add up to five Instagram or TikTok accounts; CustomIQ analyses their recent content to choose topics for your organic posts. In Link policy, choose Allow everything except these or Only allow these, and add domains: links to blocked domains are removed from captions, replies, articles and emails. Turn on Logo on creatives to add your logo to single images, the first slide of carousels and every video scene. In Visual mode choose Photo (AI imagery) or Typographic (text only). In Video look, start from a style such as Elegant or Playful, adjust it and confirm it after checking the live preview. Add client logos for social proof in videos edited as ads, and upload up to five reference ads whose editing style you like. Press Update Profile to save.
Can I change them in the chat?
No. These settings live in the brand profile; the IQ chat applies them whenever it creates content.
What does it cost?
Changing brand settings does not spend credits.
Steps
- Edit the brand. Go to Brand Profiles and press Edit on your brand.
- Add competitors. Under Competitors, add up to five Instagram or TikTok accounts to guide your organic topics.
- Set the link policy. Choose block-list or allow-list mode and add the domains to block or allow.
- Logo and visual mode. Turn on Logo on creatives and choose Photo or Typographic as the visual mode.
- Video look and references. Pick a video look, add client logos and upload reference ads whose editing style you like.
- Save. Press Update Profile to apply the changes to everything you generate next.
Frequently asked questions
- What does Typographic visual mode do?
- Every organic image and carousel becomes a text card in your brand fonts and colours, with no photos or people; the monthly plan then schedules only images and carousels.
- Will the AI copy my reference ads?
- No. It copies their editing style, pace, typography and transitions, never their content.
- Can a rule override the video look?
- Yes. Your rules in Learnings win over the look, and the form shows which settings a rule fixes.
Related
- Brand profiles and the brand guideWhat a brand profile is in CustomIQ, what the brand and design guide contains, and how to edit it so every agent uses it.
- Digital twins: create yours and make it your brand's faceCreate your digital twin in CustomIQ and set it as your Brand face.
- Learnings: the rules every piece of your content followsDO and AVOID rules every CustomIQ generator follows.