How to read your marketing results in CustomIQ Analytics

1:43 · Published 2026-10-12

In CustomIQ results are shown in Analytics: tabs per paid campaign, GA4 data if you connected it and AI Visibility for SEO campaigns. For a quick summary type "How's my month?" in the IQ chat and it tells you which channels work and what to adjust. Analytics is the full view; the IQ chat, the short read.

Step-by-step guide: Analytics: see the results of your campaigns and your siteTry CustomIQ

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0:00Introduction

In this tutorial you'll see Analytics, where CustomIQ brings together the results of your content, your contacts and your website. At the top you choose the period and the segment you want to look at.

0:17Overview

The overview starts with your key numbers, views, interactions, content published and reach, each compared with the previous period. What we see sums up what stands out, like your strongest day of the week or how your views are moving. And the daily trend shows how each metric moves day by day.

0:37What works

The Content tab shows what works. Every platform and format is measured against its own average, so a video is never compared with an image. When a creative decision beats your average, it shows up here. Below, your best performing posts, sorted by engagement.

0:55Funnel and revenue

The Funnel tab follows your contacts. From contacts to qualified leads to customers, with the conversion between each step. Revenue generated values your contacts with the lead values you set on each segment. And with Google Analytics connected, you see sessions, users and conversions on your landing pages.

1:16SEO and Search Console

The SEO tab brings in Search Console. Clicks, impressions, click-through rate and average position on Google. And the searches and pages that already bring you visitors, a great place to start your next article. Check Analytics once a week, and ask the IQ chat how your month is going whenever you want a quick read.

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