Review and approve the creatives of a Meta campaign
Updated 2026-10-12
In CustomIQ you review the creatives of a Meta campaign on the Campaigns page: open it, check each creative with its copy, approve the good ones and regenerate the rest. You can also do it in the chat by typing "I want to review the creatives of my campaign.". Nothing is published until you approve and deploy.
Video tutorial
What is reviewing the creatives?
It is the step between generation and publication: you check that every ad (image, video or carousel, plus its copy) represents your brand and offer well before it reaches Facebook and Instagram.
What do I do from the dashboard?
Open the campaign in Campaigns: the "Needs review" label takes you to the Creatives step. You see every ad with its copy and destination; approve or reject them one by one and ask to regenerate the ones you do not like. Once the assets are generated, the Audience step unlocks to check who the campaign targets before Launch. On a followers campaign you choose which posts to promote; on a catalog campaign you review the catalog ads.
How do I do it in the chat?
Type "I want to review the creatives of my campaign." in the IQ chat: the agent shows the creatives of the campaign you pick and lets you approve, discard or request new ones without leaving the conversation.
What does it cost?
Approving is free. Regenerating or adding creatives consumes credits and the amount is shown before you confirm.
Where is it in the dashboard?
Steps
- Open the campaign. In Campaigns, click the Meta campaign pending review.
- Review each creative. Check image or video, primary text, headline and call to action.
- Regenerate if needed. Ask for a new version of any creative that does not convince you.
- Approve. Approve the final creatives; afterwards you will approve the budget and deploy.
Frequently asked questions
- Is anything published while I review?
- No. Until you approve and deploy, the campaign does not exist on Meta.
- Does regenerating a creative cost credits?
- Yes, generating a new version consumes credits; the amount is shown before you confirm.
- Can I review in the chat?
- Yes: "I want to review the creatives of my campaign." opens the guided review in the IQ chat.
- How do I get to the step that is waiting?
- Click the campaign's status label in Campaigns: it opens the detail on that step. Locked steps show the reason on hover.
Related
- The paid campaign detail in CampaignsHow to read the detail of a Google, Meta, TikTok or LinkedIn campaign in Campaigns: steps, states, banners, locks and actions.
- Create a Meta Ads campaign (Facebook and Instagram)How to create a Meta ad campaign with CustomIQ: you ask in the chat and review, approve and deploy it in Campaigns.
- Approve the budget and deploy a Meta campaignHow to approve the budget and deploy (publish) a Meta campaign from Campaigns, and what happens next.
- Review a campaign's creatives in the chatHow to review in the IQ chat the creatives proposed for a campaign, adjust them and add new ones before they are generated.