Products and collections
Updated 2026-10-11
In CustomIQ a product is what you sell (name, description, price, images) and a collection groups several products, for example a category of your shop. You manage them in Products and Collections. The IQ chat uses them to choose what each campaign promotes, generate creatives per product and add a whole collection to an ad campaign.
Video tutorial
In the chat: type this phrase in the IQ chat
Add a product collection to my campaign.
What are products and collections in CustomIQ?
A product is what you sell: name, description, price and images. The first one is created by the initial assistant from what you answer in the Offer step. A collection groups products that belong together, for example a category of your catalogue, and lets you treat the set as one unit in campaigns and content.
How do I use them in the chat?
When you ask for a plan, a campaign or content, the IQ chat asks which product or collection to promote and uses its data and images in the creatives. With a Meta or Google campaign already running, type "Add a product collection to my campaign.": the chat asks for the campaign, the collection, the format (generated creatives, native catalogue or both) and how many creatives you want, and you confirm before anything is charged.
What do I do from the dashboard?
In Products you add, edit and delete products and filter by segment. In Collections you create collections and decide which products each one contains. Whatever you change here is seen by the chat on the next request.
What do I need first?
At least one product with a description; for product creatives, images. Collections are optional but save time when you promote several products at once.
What does it cost?
Creating and editing products or collections does not consume credits. Generating creatives from them does, and the cost is shown before you confirm.
Steps
- Add your products. In Products press Add Product and fill in name, description, price and images.
- Group into collections. In Collections create a collection and add the products that belong together (a category, a season).
- Use them in the chat. When asking for campaigns or content, the IQ chat will ask which product or collection to promote.
- Add a collection to a live campaign. Type "Add a product collection to my campaign." to generate creatives per product or a catalogue.
Frequently asked questions
- Does a product need images?
- To generate creatives for that product, yes; if they are missing, the chat asks for them with a card before continuing.
- Can I import products from my online shop?
- It depends on your plan and connection; if you do not see an import option in Products, add them by hand or ask support from the chat.
- How many creatives does a collection generate?
- One per product, up to the maximum you choose in the chat (3 by default, 10 at most); it never mixes several products in one creative.
- How often is my catalog refreshed?
- On its own, every 12 hours: CustomIQ reads your store and sends the price and stock changes to your Meta catalog and Merchant Center, if you have them. To do it right away, press "Sync" in Collections (once every 10 minutes).
Related
- The 3-step initial assistant (audience, brand and offer)What the "Set up your AI strategy" assistant asks on first sign-in and what it creates from your answers.
- Add a product collection to a Meta or Google campaignHow to add a product collection to an existing campaign in the chat: generated creatives, native catalog or both.
- Brand profiles and the brand guideWhat a brand profile is in CustomIQ, what the brand and design guide contains, and how to edit it so every agent uses it.